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Home Operations Page 5
  • Operations

4 learnings about A/B testing after 5 years working on Paid Content at ZEIT ONLINE

A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…
bySascha Bossen
The New York Times Gameplay The New York Times Gameplay
  • Operations

Wordle and beyond: How games are impacting publisher newsletters

The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information,…
byThe Newsletter Newsletter
  • Inspirations
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Keep calm, carry on, and launch a registration wall

Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards…
byFrédéric Desiles
ABC Australia ABC Australia
  • Operations

Audience innovation at the ABC: Navigating uncharted paths to engage audiences

Cultivating and deepening the ABC’s relationship with new audiences
byChloe Watson
  • Operations

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…
byAlex Lehner
The Audiencers' Festival The Audiencers' Festival
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How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian

Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers' Festival 2023
byMadeleine White
  • Operations

How we measure audience engagement at DER SPIEGEL

By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…
byAlexander Held
  • Operations

Lock-in effects: How to make your subscription irreplaceable

9 types of lock-in effects with real world examples to better retain your subscribers
byLennart Schneider
  • Operations

Playing the social media game: how publishers can learn and benefit from social

Insights from Press Gazette's future of media technology conference
byMadeleine White
  • Operations

How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy

Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
byNicolas Le Roux

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