The New York Times is becoming subscription infrastructure for other publishers
What FIPP's latest data reveals about who is winning the subscription race, and why (with NYT providing the infastructure)
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
110 posts
Why I don’t care about your newsletter open rates
There's no such thing as a "good" open rate, but you shouldn't stop tracking this metric
Amedia ignored older subscribers to attract younger ones
An editorial team becomes an expert in satisfying the audience that shapes its metrics. Amedia understood this.
The reader who left your article early might be your most engaged user
Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context
Mastering audience segmentation with Selma Stern
Selma Stern shares her recommendations for mastering audience segmentation to maximize the value of each reader.
Navigating subscriptions in Germany: topics, formats and willingness to pay
In Germany, most readers do not pay for news, but this 2025 study shares a few strategies could change that.
The essential subscription: how Mediahuis is bundling beyond journalism
How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director
Darwin CX and Poool unite to build end-to-end subscription platform for publishers
Poool is proud to announce a definitive agreement with Darwin CX to provide publishers with a unified, end-to-end subscription platform.
Paywalls & SEO in the AI era
Choosing your paywall type should still be a strategic decision, not a technical one!
Beyond the feed: mastering the 7 modes of next gen news engagement
Findings from the report that highlight 7 Modes of Engagement, distinguishing how "next gen" consumers discover, consume, & share news