The Audiencers’ Festival London 2025
We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more!
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
218 posts
#58. A look into FT’s famous North Star Metric
How to target readers who didn't finish subscribing, user needs course and FT's North Star metric
Le Parisien launches on-site onboarding journey for new subscribers
Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
Adapting user needs to your audience: what are other publishers doing?
Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
#57. Gamifying onboarding at The Economist increased CTR by 2.8%
Inside The Kyiv Independent's membership model, The Economist's gamification and The Washington Post's newsletter quiz
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
#56. The Irish Times’ checklist for being audience-first
French Tech Stack Study, a Taylor Swift newsletter and Irish Times' checklist for being audience-first
Inside The Kyiv Independent’s membership model
With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
#55. Learn from Duolingo’s impressive ‘streak’ retention strategy
El Pais reaches 400,000 subscribers, how to make your hard paywall dynamic and retention strategies from Duolingo
5 case studies on navigating sustained newsroom transformation
From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work.