Newsletter #51. Doubled conversion rates with dynamic subscription offers page You're reading The Audiencers' newsletter #51 sent out on November 13th, 2024. To receive future newsletters straight to… byMadeleine White
Newsletter #50. 8 features that drive engagement at DER SPIEGEL The Audiencers' newsletter #50 sent out on October 30th, 2024, on driving engagement and the importance of human touch in journalism byMadeleine White
Newsletter #49. The youth-friendly engagement funnel The Audiencers' newsletter #49 on the youth-friendly engagement funnel, Media Time and AI at Russmedia byMadeleine White
Inspirations Going further with interactive engagement: introducing the debating feature Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager… byMadeleine White
Inspirations Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this. byMadeleine White
Inspirations Learning from Membership models: Daily Maverick’s superpower database Daily Maverick's unique idea to build a huge internal database of contactable ‘Insiders’ covering every industry and discipline possible. byMadeleine White
Operations Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates. byMadeleine White
Decisions The concept of peak subscriptions is not a problem with readers The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after… byMadeleine White
Collections How do you decide which article is free or premium? In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out… byMadeleine White
Collections The Audiencers’ Festival Madrid presentation slides At The Audiencers’ Festival Madrid, our first event in Spanish, we heard from the top publishers in the… byMadeleine White