Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY
3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
205 posts
#61. Lessons on A/B testing from Reuters
The ultimate list of case studies, AB testing at Reuters and writing for the paywall at BILD
160+ paywall examples to inspire your subscription strategy
Paywall benchmark examples from around the world
#60. +20% conversion rate with paywalls targeted to topic at ELLE
Live Q&As at Globe and Mail, bringing community into real life at HBVL and ELLE Magazine's 20% increase in conversion rates
The ultimate case study list to inspire your reader revenue model
All articles on The Audiencers from publishers around the world, organized by reader revenue topic
#59. Le Parisien’s new onboarding journey
Adapting user needs to your audience, insights from INMA and le Parisien's new onboarding journey
Audience, engagement and community at The Globe and Mail
Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
The Audiencers’ Festival London 2025
We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more!
#58. A look into FT’s famous North Star Metric
How to target readers who didn't finish subscribing, user needs course and FT's North Star metric
Le Parisien launches on-site onboarding journey for new subscribers
Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention