Increase conversion rates: how to get started with a dynamic paywall
Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
161 posts
5 essentials to launch a subscription model risk-free
Although there is of course a lot to master when launching your digital subscription model, these are our…
Community building ideas to steal
Content is everywhere. It’s unfortunately not so much as a differentiator for your product anymore.
5 low-lift ways The Washington Post increased click-through rates
Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
Tech stack for a digital reader revenue model
First things first, build or buy? Don’t build your own; it’s not worth it because you’re not in…
#48. Churn decreases by 22% when a subscriber signs up to a newsletter
You're reading The Audiencers' newsletter #48 sent out on October 2nd, 2024. To receive future newsletters straight to…
#47. A year on from Meta’s news ban in Canada
You're reading The Audiencers' newsletter #47 sent out on September 18th, 2024. To receive future newsletters straight to…
#46. The Atlantic shares cross-functional product development strategies
You're reading The Audiencers' newsletter #46 sent out on September 4th, 2024. To receive future newsletters straight to…
Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up
Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic…