IamExpat: Keeping users at the center when diversifying revenue
IamExpat shares how they're diversifying revenue through understanding their audience and continuously innovating to serve evolving needs.
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
226 posts
Digital by design: How Irish News is growing from a strong print legacy
A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.
Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl
We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.
Developing the middle of the funnel: how to turn fly-bys into loyal readers
Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
Perfect your value proposition to convert more readers into subscribers
Our 2-step framework to clearly communicate why users should convert into a paying subscriber.
Building a subscription product for young readers at Mediahuis Belgium
Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.
Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth
The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.
How to turn registered members into subscribers
Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.
How The Guardian US meets underrepresented communities where they are
We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.
The move to paid podcasts: Lessons from De Correspondent
Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent