Inspirations The ultimate case study list to inspire your reader revenue model All articles on The Audiencers from publishers around the world, organized by reader revenue topic byMadeleine White
Newsletter #59. Le Parisien’s new onboarding journey Adapting user needs to your audience, insights from INMA and le Parisien's new onboarding journey byMadeleine White
Inspirations Audience, engagement and community at The Globe and Mail Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community byMadeleine White
Inspirations The Audiencers’ Festival London 2025 We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more! byMadeleine White
Newsletter #58. A look into FT’s famous North Star Metric How to target readers who didn't finish subscribing, user needs course and FT's North Star metric byMadeleine White
Inspirations Le Parisien launches on-site onboarding journey for new subscribers Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention byMadeleine White
Decisions Adapting user needs to your audience: what are other publishers doing? Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience? byMadeleine White
Newsletter #57. Gamifying onboarding at The Economist increased CTR by 2.8% Inside The Kyiv Independent's membership model, The Economist's gamification and The Washington Post's newsletter quiz byMadeleine White
Decisions North Stars for publishers and the example of Financial Times Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework byMadeleine White
Newsletter #56. The Irish Times’ checklist for being audience-first French Tech Stack Study, a Taylor Swift newsletter and Irish Times' checklist for being audience-first byMadeleine White