#60. +20% conversion rate with paywalls targeted to topic at ELLE
Live Q&As at Globe and Mail, bringing community into real life at HBVL and ELLE Magazine's 20% increase in conversion rates
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
202 posts
The ultimate case study list to inspire your reader revenue model
All articles on The Audiencers from publishers around the world, organized by reader revenue topic
#59. Le Parisien’s new onboarding journey
Adapting user needs to your audience, insights from INMA and le Parisien's new onboarding journey
Audience, engagement and community at The Globe and Mail
Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
The Audiencers’ Festival London 2025
We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more!
#58. A look into FT’s famous North Star Metric
How to target readers who didn't finish subscribing, user needs course and FT's North Star metric
Le Parisien launches on-site onboarding journey for new subscribers
Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
Adapting user needs to your audience: what are other publishers doing?
Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
#57. Gamifying onboarding at The Economist increased CTR by 2.8%
Inside The Kyiv Independent's membership model, The Economist's gamification and The Washington Post's newsletter quiz
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework