Decisions Easy-to-cancel regulations are an opportunity rather than a threat "Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity. byMadeleine White
Newsletter #54. Debating > commenting? The content to ace 2025, debating at DER SPIEGEL and how The Washington Post increases newsletter click-through rates byMadeleine White
Inspirations Inspiration on how to make your hard paywall dynamic The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success. byMadeleine White
Newsletter #53. The best-of The Audiencers’ 2024 You're reading The Audiencers' newsletter #53 sent out on December 11th, 2024. To receive future newsletters straight to… byMadeleine White
Newsletter #52. The results from L’Équipe’s low-cost Olympics offer are in The Audiencers' newsletter #52 sent out on November 27th, 2024, on L'Équipe, The Daily Maverick and more. byMadeleine White
Newsletter #51. Doubled conversion rates with dynamic subscription offers page You're reading The Audiencers' newsletter #51 sent out on November 13th, 2024. To receive future newsletters straight to… byMadeleine White
Newsletter #50. 8 features that drive engagement at DER SPIEGEL The Audiencers' newsletter #50 sent out on October 30th, 2024, on driving engagement and the importance of human touch in journalism byMadeleine White
Newsletter #49. The youth-friendly engagement funnel The Audiencers' newsletter #49 on the youth-friendly engagement funnel, Media Time and AI at Russmedia byMadeleine White
Inspirations Going further with interactive engagement: introducing the debating feature Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager… byMadeleine White
Inspirations Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this. byMadeleine White