#70. The theme of 2025: building sustainable relationships
Rounding up the year so far by featuring the not-to-miss articles focusing on how to build lasting relationships.
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
220 posts
#69. WIRED’s new subscription shows a focus on community building
When the article is no longer enough, 5 low-lift ways The Washington Post increased newsletter CTRs, and more.
#68. How Condé Nast is growing the happy middle of the audience funnel
FT improves the UX of their cancellation journey, The Guardian US meets communities where they are, and more from our Festival.
The Economist’s Substack experiment: building a newsletter product off-platform
In a strategic move to engage new audiences, The Economist has launched its data journalism newsletter, “Off the Charts,” on Substack.
IamExpat: Keeping users at the center when diversifying revenue
IamExpat shares how they're diversifying revenue through understanding their audience and continuously innovating to serve evolving needs.
Digital by design: How Irish News is growing from a strong print legacy
A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.
Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl
We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.
Developing the middle of the funnel: how to turn fly-bys into loyal readers
Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
Building a subscription product for young readers at Mediahuis Belgium
Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.
Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth
The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.