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Madeleine White

Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.

170 posts

Inspirations

Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question

We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this.

Inspirations

Learning from Membership models: Daily Maverick’s superpower database

Daily Maverick's unique idea to build a huge internal database of contactable ‘Insiders’ covering every industry and discipline possible.

Poool client Jeune Afrique doubles conversion rates

Operations

Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers

Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.

Decisions

The concept of peak subscriptions is not a problem with readers

The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after…

Collections

How do you decide which article is free or premium?

In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out…

Collections

The Audiencers’ Festival Madrid presentation slides

At The Audiencers’ Festival Madrid, our first event in Spanish, we heard from the top publishers in the…

Collections

The Audiencers’ Festival Toronto presentation slides

A hundred publishing professionals gathered at El Mocambo music venue in Toronto, where we shared the stage with the likes of The Rolling Stones and Billy Idol!