#64. Le Figaro halves the time it takes to purchase a subscription
Daily Maverick's email marketing strategy, Le Figaro improves UX in the conversion funnel and 25 ideas of content, features and benefits to offer subscribers
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
202 posts
45 acquisition channels to convert readers into subscribers
Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.
25 ideas of content, features and benefits to offer paying subscribers
Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
#63. Bridging product and editorial teams at NZZ
Digital reader revenue will power Le Monde's newsroom in 2 years, registration articles and bridging product and editorial at NZZ
#62. How Clarín is redefining news consumption with AI audio
Prove financial value of registered and subscribed users, AI-powered audio and a practical guide to product strategy execution
Boosting membership conversion at Maverick Insider with FAQs
South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.
Alban Mazrekaj: bridging newsroom and product at NZZ
How NZZ established a new way of working that respects journalism while making it more audience-centric, going beyond traditional journalistic performance metrics to align with broader business goals.
Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY
3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
#61. Lessons on A/B testing from Reuters
The ultimate list of case studies, AB testing at Reuters and writing for the paywall at BILD
160+ paywall examples to inspire your subscription strategy
Paywall benchmark examples from around the world