Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
The goal during the unsubscription/cancellation journey is to both retain the subscriber whilst not harming potential future re-subscriptions or referrals.
Create a fair amount of friction to prompt reconsideration
Not…
Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it's now widely recognized that retention is more valuable to your business, and less…
Although there is of course a lot to master when launching your digital subscription model, these are our top 5 in terms of the paywall journey itself. Below,…
