North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
181 posts
Inside The Kyiv Independent’s membership model
With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
5 case studies on navigating sustained newsroom transformation
From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work.
Easy-to-cancel regulations are an opportunity rather than a threat
"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.
#54. Debating > commenting?
The content to ace 2025, debating at DER SPIEGEL and how The Washington Post increases newsletter click-through rates
Inspiration on how to make your hard paywall dynamic
The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.
#53. The best-of The Audiencers’ 2024
You're reading The Audiencers' newsletter #53 sent out on December 11th, 2024. To receive future newsletters straight to…
#52. The results from L’Équipe’s low-cost Olympics offer are in
The Audiencers' newsletter #52 sent out on November 27th, 2024, on L'Équipe, The Daily Maverick and more.
#51. Doubled conversion rates with dynamic subscription offers page
You're reading The Audiencers' newsletter #51 sent out on November 13th, 2024. To receive future newsletters straight to…
#50. 8 features that drive engagement at DER SPIEGEL
The Audiencers' newsletter #50 sent out on October 30th, 2024, on driving engagement and the importance of human touch in journalism