When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership
How Condé Nast has made a shift from a volume-based model towards deep engagement and loyalty with a membership mindset.
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
228 posts
Where publishers should be heading in 2026: the HERO framework
How can publishers find our way back to being audience-centric in order to (amongst other things) win against AI?
Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates
Simple cancellation is about building trust, improving CX, & turning ex-subscribers into publisher's biggest future growth opportunity.
5 ideas of article formats where form follows function
How can we make text-heavy article formats more useful? Let's look at some examples of articles where form follows function.
Launching a weekday audio news briefing with AI at CT Insider
We speak to Ellie Miller & Derrick Ho on the strategy and processes behind this AI audio briefing project.
#73. Are 50% off promotions killing your subscription revenue?
The Telegraph is dedicating 90% of resources to the app, The Guardian now has 1.3 million recurring supporters and more.
#72. 109% increase in new subscription orders at Irish News
Irish News on digital transformation, how to turn fly-bys into loyal audiences and personalised homepage at NPG
#71. Insights on Mediahuis’ subscription for young readers
The Washington Post on dynamicity, building a subscription for young readers and relaunching The Guardian app
#70. The theme of 2025: building sustainable relationships
Rounding up the year so far by featuring the not-to-miss articles focusing on how to build lasting relationships.
#69. WIRED’s new subscription shows a focus on community building
When the article is no longer enough, 5 low-lift ways The Washington Post increased newsletter CTRs, and more.