How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
Discover how ELLE Magazine are successfully converting readers into subscribers
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
170 posts
Beyond the human mind: Mediahuis propensity model
How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance
#14. Subscriber-only newsletters at the NYT and how Blick have used comments, raffles and hiking to register 660k users
You're reading The Audiencers' newsletter #14, sent out on May 17th, 2023, on subscriber only newsletters at the NYT and Blick.ch.
#13. How Die Zeit are retaining subscribers, and the relationship between paywall hits and subscription probability
You're reading The Audiencers' newsletter #13, sent out on May 3rd, 2023, on Die Zeit, retention and paywall hits.
Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users
How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement
Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe
From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
#12. How 3 successful publishers are onboarding subscribers
You're reading The Audiencers' newsletter #12, sent out on April 19th, 2023, on onboarding subscribers.
Benchmark: how 3 successful British publishers are onboarding subscribers
How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
2023, the year of the registration wall: how publishers can succeed in their registration strategy
How can you better convert visitors into paying subscribers? Registration is an essential middle step