3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey
French regulators have recently announced a new click-to-cancel law - what does this mean for publishers?
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
181 posts
Benchmarking digital publisher’s paywall on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
Hyper-local news, via WhatsApp… The success of Pamplonews in Spain
Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
#20. Can your subscribers cancel in 3 clicks?
You’re reading The Audiencers’ newsletter #20, sent out on August 23rd, 2023. To receive future newsletters straight to…
#19. Top-performing articles that you don’t want to miss
You're reading The Audiencers' newsletter #19, sent out on July 26th, 2023, sharing your summer reading list.
#18. Scaling newsletter readership, why you should employ a community manager & optimizing paywall visibility
You're reading The Audiencers' newsletter #18, sent out on July 12th, 2023, on community managers and paywall visibility.
A single account across Switzerland: how OneLog is changing the registration game for digital publishers and readers
Used by most of the large publishers in Switzerland, OneLog is supporting registration models across Switzerland.
The Audiencers’ Festival: an afternoon of expertise, from publishing professionals, to publishing professionals
We're organizing our first in-person event in London on October 12th and you're invited!
How to dynamic paywall (it’s a lot more simple than you think)
Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers
#16. What explains subscription conversion success?
You're reading The Audiencers' newsletter #16, sent out on June 14th, 2023. To receive future newsletters straight to…