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Madeleine White

Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.

170 posts

Decisions

How publishers can grow with the youth: takeaways from the Valuable Young Audiences report

What other brands are doing to attract young audiences, and how the publishing industry can achieve the same

Decisions

The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles

Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future

Inspirations

Publishers: how to maximize reader engagement on mobile apps

From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps

Decisions

Ask the experts: paywalls, subscription and SEO

What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!