Decisions Why retention is more important than acquisition Retention costs less than acquisition and brings in more revenue... it's a no brainer!
Decisions How to build a subscription product from 0, with Quested Consulting The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis
Operations How to reduce paywall frustration Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.
Inspirations Developing a culture of experimentation at EBRA Media How does France's biggest regional newspaper group prioritize testing for continuous optimization?
Operations Perfect your value proposition to convert more readers into subscribers Our 2-step framework to clearly communicate why users should convert into a paying subscriber.
Inspirations How publishers are using A/B testing to optimize conversion rates 3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?