Decisions Why retention is more important than acquisition Retention costs less than acquisition and brings in more revenue... it's a no brainer! byStéphane Desmichelle
Decisions How to build a subscription product from 0, with Quested Consulting The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis byMadeleine White
Operations How to reduce paywall frustration Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance. byMadeleine White
Inspirations Developing a culture of experimentation at EBRA Media How does France's biggest regional newspaper group prioritize testing for continuous optimization? byMadeleine White
Operations Perfect your value proposition to convert more readers into subscribers Our 2-step framework to clearly communicate why users should convert into a paying subscriber. byMadeleine White
Inspirations How publishers are using A/B testing to optimize conversion rates 3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests? byMadeleine White