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Testing and optimizing our subscription offers page at Le Monde

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
byMarion Wyss
Der Spiegel debating feature The Audiencers Der Spiegel debating feature The Audiencers
  • Inspirations

Going further with interactive engagement: introducing the debating feature

Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager…
byMadeleine White
Perrine Pavageau Perrine Pavageau
  • Operations

5 projects of a PMO at The New York Times – Episode 1: The Interaction Model

My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
byPerrine Pavageau
  • Operations

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic
byLars K Jensen
Khalil A. Cassimally Khalil A. Cassimally
  • Operations

User research: How The Conversation used a decision-first approach to inform two key products

Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach
byKhalil A. Cassimally
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