Publisher onboarding journeys: benchmarking and best practices
This article provides recommendations on which steps to include in your onboarding journey to effectively engage and retain…
How to evaluate the success of your subscription model (before optimizing)
Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation.
Workshop: How to define your value proposition
Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service.
How many articles should you offer for free before the paywall?
It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…
5 essentials to launch a subscription model risk-free
Although there is of course a lot to master when launching your digital subscription model, these are our…
Navigating digital transformation: key insights from Mather’s Q2 2024 Subscriber Benchmarking
In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate…
ARPU, one of the less reliable metrics
ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…
Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription
Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…
Customer-centric pricing strategies: Realizing the true value of your audience
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.