Collections How to evaluate the success of your subscription model (before optimizing) Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation. byMadeleine White
Collections Workshop: How to define your value proposition Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service. byMadeleine White
Collections How many articles should you offer for free before the paywall? It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves… byMadeleine White
Collections 5 essentials to launch a subscription model risk-free Although there is of course a lot to master when launching your digital subscription model, these are our… byMadeleine White
Decisions Navigating digital transformation: key insights from Mather’s Q2 2024 Subscriber Benchmarking In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate… byMather Economics
Inspirations ARPU, one of the less reliable metrics ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.… byJoffrey Ricome
Inspirations Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into… byMadeleine White
Decisions Customer-centric pricing strategies: Realizing the true value of your audience When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing… byMadeleine White
Inspirations A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process. byMariah Craddick
Inspirations Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth 76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past… byChristopher Monello-Johnson