76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past 2-3 years, news media subscription leaders like the NYT and Die Zeit…
For our second event in London, The Audiencers' Festival on June 21st dived into the digital reader revenue models of publishers from no fewer than 7 countries around the world,…
What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.
how, by trial and error, L’Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.