Collections 5 essentials to launch a subscription model risk-free Although there is of course a lot to master when launching your digital subscription model, these are our…
Collections Tech stack for a digital reader revenue model First things first, build or buy? Don’t build your own; it’s not worth it because you’re not in…
Decisions Navigating digital transformation: key insights from Mather’s Q2 2024 Subscriber Benchmarking In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate…
Operations How to analyze your subscription data Today it’s all about data. I probably don’t need to explain to you how important it is for subscription…
Inspirations ARPU, one of the less reliable metrics ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…
Collections The conversion funnel framework, explained This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
Inspirations Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…
Inspirations Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490 Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…
Decisions Customer-centric pricing strategies: Realizing the true value of your audience When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…
Inspirations A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.