WAN-IFRA World News Media Congress 2022: 4 key takeaways
The attention recession, lack of trust in news, the challenges in building products & diversification - what did the experts have to say at WAN-IFRA?
Newsletter Walls: How a French publisher is innovating to increase its subscriber base
This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance?
How Ekstra Bladet increases subscriber acquisition without interfering with ad revenue or compromising on page views
Discover how Denmark's largest media publishing company are using pop-ups to employ a diversified revenue model
Free or Premium? The decision-making process for your articles in a freemium strategy.
The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy
How to build a subscription product from 0, with Quested Consulting
The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis
How to reduce paywall frustration
Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.
Developing a culture of experimentation at EBRA Media
How does France's biggest regional newspaper group prioritize testing for continuous optimization?
Perfect your value proposition to convert more readers into subscribers
Our 2-step framework to clearly communicate why users should convert into a paying subscriber.
The Essential Engagement KPIs for Optimizing Conversion Rates
Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.