Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards a model similar to that of the New York Times: based on…
How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool’s benchmark report reveals all.
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…