More clarity, more value: how Contexte overhauled their subscription offer
In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes
Defining subscription pricing at Le Monde
Finding the right price for a subscription product requires a two-pronged approach: understanding the criteria that make it…
Customer-centric pricing strategies: Realizing the true value of your audience
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…
Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth
76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…
News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
A whistle stop tour of the wondrous world of Lifetime Value
LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
8 tips for acing your subscription pricing strategy
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…
Leveraging new audiences with The Guardian’s 12for12 campaign
Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British…
The Washington Post’s attention to detail: 12 things you can learn from their strategy
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
The CEO of beehiiv on audience engagement and scaling newsletter readership
What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?