The Big Mac Index: a tool for comparing subscription price across the media industry
Better compare prices of digital media subscriptions around the world with the Big Mac Index.
Pricing strategies from The Atlantic, Le Monde and Onet
How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.
More clarity, more value: how Contexte overhauled their subscription offer
In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes
Defining subscription pricing at Le Monde
Finding the right price for a subscription product requires a two-pronged approach: understanding the criteria that make it…
Annual vs. Monthly Subscriptions, what drives more value?
Discover why monthly subscribers may offer greater flexibility, pricing power, and growth potential. Refine your strategy by understanding…
Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…
Customer-centric pricing strategies: Realizing the true value of your audience
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…
Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth
76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…
News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
8 tips for acing your subscription pricing strategy
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…