Paywall | Page 7 of 9 | The Audiencers

Managing editorial production: giving an objective to each content

What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie’s team at Unify’s women’s brands need to make each content…

ByElodie Mandel

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Operations

The hourglass technique: how to write for your paywall

Forget the inverted pyramid – the hourglass is your new best friend to successfully writing for paywalled content

ByEric Le Braz

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News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?

ByKhalil A. Cassimally

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Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

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Operations

Subscription Conversions: Finding the balance between frustration and engagement

Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…

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50+ paywall examples to inspire your subscription strategy

Paywall benchmark examples from around the world

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Deep dive into the Morning Brew newsletter

You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?

ByAndy Griffiths

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Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.

ByChartbeat

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Decisions

Bypassing paywalls: The need-to-know for digital publishers

How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?