Key publishing insights from media leaders at Mx3 conference in Berlin
From data & subscription growth to Gen Z & new content formats... what can we takeaway from Di5rupt's Mx3 event for publishers?
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Why you should (strongly) consider brand publishing
I've lost count of the number of brands looking to launch a media...but what do they hope to achieve?
Managing editorial production: giving an objective to each content
What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing
The hourglass technique: how to write for your paywall
Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content
Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.
News publishers can build trust: how The Conversation is focussing on providing more value to people
Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?
Newsletter Walls: How a French publisher is innovating to increase its subscriber base
This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance?
Deep dive into the Morning Brew newsletter
You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?