Paywall | Page 7 of 9 | The Audiencers

Operations

Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy

Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.

Decisions

Why you should (strongly) consider brand publishing

I've lost count of the number of brands looking to launch a media...but what do they hope to achieve?

Decisions

Managing editorial production: giving an objective to each content

What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing

Operations

The hourglass technique: how to write for your paywall

Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content

Decisions

Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%

Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.

Inspirations

News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?

Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

Operations

Subscription Conversions: Finding the balance between frustration and engagement

Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance?