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Home Paywall Page 6
  • Decisions

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
byMadeleine White
Khalil A. Cassimally Khalil A. Cassimally
  • Operations

User research: How The Conversation used a decision-first approach to inform two key products

Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach
byKhalil A. Cassimally
  • Inspirations

Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers
byMadeleine White
From community to reader revenue: lessons to learn from The Independent and Reach From community to reader revenue: lessons to learn from The Independent and Reach
  • Inspirations

From community to reader revenue: lessons to learn from The Independent and Reach PLC

Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.
byMadeleine White
  • Operations

Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
byJean-Michel De Marchi
INMA Townhall takeaways INMA Townhall takeaways
  • Operations

Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions

From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt, you have a lot to be inspired by!
byLaure Kesler
Mark Stenberg Mark Stenberg
  • Operations

Micropayments are an invitation, not a cautionary tale

The methods we use to charge for news are far more plastic than we realize.
byMark Stenberg
How to reduce the risks of a subscription strategy How to reduce the risks of a subscription strategy
  • Operations

How to reduce the risks of launching a subscription strategy

How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader's view at risk?
byMadeleine White
dynamic hard paywall dynamic hard paywall
  • Decisions

Why people don’t pay for news: findings from a study and lessons for publishers

Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news
byMadeleine White
  • Inspirations

How the experts do brand publishing: when digital marketers launch their own media

We speak to a digital marketing expert on how they successfully launched a media to support their brand.
byMadeleine White

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