App | Page 5 of 6 | The Audiencers

Operations

WAN-IFRA World News Media Congress 2022: 4 key takeaways

The attention recession, lack of trust in news, the challenges in building products & diversification – what did the experts have to say at WAN-IFRA?

12

News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?

ByKhalil A. Cassimally

12

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

12

Deep dive into the Morning Brew newsletter

You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?

ByAndy Griffiths

02

Decisions

How to build a subscription product from 0, with Quested Consulting

The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis

20

Sep 2022

Developing a culture of experimentation at EBRA Media

How does France’s biggest regional newspaper group prioritize testing for continuous optimization?

13

Sep 2022

Decisions

The 4 essentials for brands to turn content into business

Engagement, data collecation, personalization & sales activation – the 4 vital strategies to consider for success as a brand publisher

24

Aug 2022

Operations

The Essential Engagement KPIs for Optimizing Conversion Rates

Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.

23

Aug 2022

Decisions

The New York Times dynamic paywall model, analyzed

Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your…