App | Page 4 of 6 | The Audiencers

14

Feb 2023

#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement

You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. "Re-invest in quality journalism,…

ByMadeleine White

30

Jan 2023

Decisions

Digital transformation means managerial transformation

Digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. Pepe shares how.

ByPepe Cerezo

24

Jan 2023

Decisions

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy

ByMadeleine White

23

Jan 2023

Operations

User research: How The Conversation used a decision-first approach to inform two key products

Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach

ByKhalil A. Cassimally

17

Jan 2023

Inspirations

7 lessons for publishers from 7 different subscription businesses

Learn from other subscription businesses to increase engagement, conversion and retention

ByLennart Schneider

20

Dec 2022

Operations

Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition – so how do you increase subscriber retention rate?

ByJean-Michel De Marchi

06

Dec 2022

Decisions

“Subscription growth continues, but there’s a realization that readers need to see value” insights from Media Moments 2022

2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.