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Inspirations

Dynamic paywall testing: how FAZ is working to reach 300,000 digital subscribers by 2025

Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth

Operations

4 learnings about A/B testing after 5 years working on Paid Content at ZEIT ONLINE

A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…

Inspirations

100k downloads later — 8 things I learnt from launching FT Edit

Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.

Operations

How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates

Discover how ELLE Magazine are successfully converting readers into subscribers

Operations

Beyond the human mind: Mediahuis propensity model

How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance

Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.

Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?

Operations

User research: How The Conversation used a decision-first approach to inform two key products

Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach