Impress your boss The newsletter media leaders always open. Full of inspiring use cases, expert points of view and answers to the questions you’ve been asking yourself on engaging, converting & retaining your audience. Sent every 2 weeks. Previous editions #48. Churn decreases by 22% when a subscriber signs up to a newsletter7 October 2024#47. A year on from Meta’s news ban in Canada7 October 2024#46. The Atlantic shares cross-functional product development strategies7 October 2024#45. The check-list for your unsubscription journey2 September 2024#44. Is paywall bypassing that problematic?2 September 2024#43. How audience research collaborates with product at The Atlantic2 September 2024#42. The Economist increases new subscriber engagement with a printed onboarding pack11 July 2024#41. How The Guardian uses messaging to ask for reader support26 June 2024#40. Reach PLC achieves 85% CTR on WhatsApp26 June 2024#39. Behind the scenes of The Audiencers26 June 2024#38. Clarín’s strategy for understanding which articles convert readers into subscribers26 June 2024#37. Podcasts are content worth paying for too!4 May 2024#36. Community building inspo to steal from the Toronto Star4 May 2024#35. How The WSJ develops long term relationships with young readers12 April 2024#34. Behind the scenes of Bloomberg’s registration model23 March 2024#33. How 20 Minutes doubled their registered user base23 March 2024#32. How The Atlantic introduced group subscriptions22 February 2024#31. 8 tips for acing your pricing strategy22 February 2024#30. Registration before subscription = higher LTV for this publisher22 February 2024#29. The not-to-miss content of 2023 and predictions for the new year22 February 2024#28. The FT’s journey to 2.45M global paying audience and 54% digital reader revenue13 December 2023#27. Does personalization come with risk?13 December 2023#26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community24 November 2023#25. How many articles should you give for free before the paywall?4 November 2023#24. “You promised us a festival, and you certainly delivered”2 November 2023#23. brb just organizing a festival…5 October 2023#22. Ask the experts: will a paywall damage your SEO performance?5 October 2023#21. Introducing, the double-edged wall11 September 2023#20. Can your subscribers cancel in 3 clicks?23 August 2023#19. Your summer reading list: top-performing articles that you don’t want to miss26 July 2023#18. Scaling newsletter readership, why you should employ a community manager & optimizing paywall visibility19 July 2023#16. What explains subscription conversion success?26 June 2023#15. The Right Message: What if you onboarded all visitors? And research on the messaging to use for subscription marketing20 June 2023#14. Subscriber-only newsletters at the NYT and how Blick have used comments, raffles and hiking to register 660k users22 May 2023#13. How Die Zeit are retaining subscribers, and the relationship between paywall hits and subscription probability11 May 2023#12. How 3 successful publishers are onboarding subscribers19 April 2023#11. In conversation with 6AM City9 April 2023#10. Audience research at The Atlantic, the questions that data can’t answer23 March 2023#9. The model that transformed the BBC15 March 2023#8. Conversion is the name of the game, and here’s how to ace it26 February 2023#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement14 February 2023
