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Inspirations

Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.

150 posts

Inspirations

Inside the FT’s AI-Powered Story Finding

This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from…

byLiz Lohn

WANIFRA case studies on navigating sustained newsroom transformation

Inspirations

5 case studies on navigating sustained newsroom transformation

From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work.

byMadeleine White

Inspirations

How to build habits: eight lessons for publishers from Freeletics

Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.

byLennart Schneider

Inspirations

Inspiration on how to make your hard paywall dynamic

The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.

byMadeleine White

Der Spiegel debating feature The Audiencers

Inspirations

Going further with interactive engagement: introducing the debating feature

Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager…

byMadeleine White

Inspirations

Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question

We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this.

byMadeleine White

Inspirations

The 10 commandments of subscriber acquisition and digital reader revenue models

From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.

byCyrille Frank