Winning the young ones: how NTM grew its under-25 subscriber base by 500%
Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
155 posts
Behind The Guardian’s record-breaking US End of Year campaign
We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations
Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications
Blocking archived content, fixing payment failure... small changes have a big impact when you're a mature subscription business
100 subscription business, 15 industries, 1 moodboard: episode 1
After subscribing to 100 businesses, Max shares trends, best practices and lessons on how to engage, convert & retain
Profitable by 2026: the business logic behind Le Monde in English
The Director of Diversification at Le Monde shares how far Le Monde in English has come and why it's not as simple as 'just' translating.
Benchmarking donation and support models
Screenshots from leading donation-led publishers around the world to help you gain financial support for your work!
Benchmark ideas to increase newsletter subscribers
Newsletters are a powerful engaging, habit-forming and loyalty-building tool - so how can you get more newsletter subscribers?
Subscription offer page benchmarks
A collection of subscription offer pages to help you convince readers of your product, and better convert them into subscribers.
Subscriber cancellation journey benchmarks
Tightening regulations might be making it easier for subscribers to cancel, but this doesn’t mean you can’t build…
Subscriber onboarding journey benchmarks
Engage and retain subscribers from the moment they click pay with an on-site onboarding journey.