Benchmark ideas to increase newsletter subscribers
Newsletters are a powerful engaging, habit-forming and loyalty-building tool - so how can you get more newsletter subscribers?
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
150 posts
Subscription offer page benchmarks
A collection of subscription offer pages to help you convince readers of your product, and better convert them into subscribers.
Subscriber cancellation journey benchmarks
Tightening regulations might be making it easier for subscribers to cancel, but this doesn’t mean you can’t build…
Subscriber onboarding journey benchmarks
Engage and retain subscribers from the moment they click pay with an on-site onboarding journey.
Leveraging editorial products for growth at Republik
How does Republik acquire new email addresses and grow its subscriber base whilst maintaining its mission?
Your media industry event calendar for 2026
Open your calendar tab because you're about to book a whole load of media events for the next year!
When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership
How Condé Nast has made a shift from a volume-based model towards deep engagement and loyalty with a membership mindset.
The power of puzzles: How The New Yorker approached a games paywall
On the heels of The New Yorker's new word game, the team revamped their paywall strategy.
Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates
Simple cancellation is about building trust, improving CX, & turning ex-subscribers into publisher's biggest future growth opportunity.
The Washington Post: how and why we built “Ask The Post AI”
“Ask The Post AI,” is The Post’s in-house generative AI chatbot tool that uses RAG to answer user questions grounded in their journalism