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Home Inspirations Page 4
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  • Inspirations

[Workshop recap] Strategies from The Audiencers to ace subscriber onboarding

In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of…
byMarion Wyss
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Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription

Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…
byMadeleine White
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  • Inspirations

Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490

Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…
byMarion Wyss
  • Inspirations

A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting

How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
byMariah Craddick
  • Inspirations

Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth

76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…
byChristopher Monello-Johnson
  • Inspirations

Innovating with AI, the impressive work of Aftonbladet

When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…
byAnabelle Nicoud
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  • Inspirations

The Atlantic: bringing more value to readers and subscribers through our mobile app

“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
byMadeleine White
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  • Inspirations

Dynamic paywall testing: how FAZ is working to reach 300,000 digital subscribers by 2025

Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth
byDonika Lilova
  • Inspirations

Elections, Euros, Olympics: engaging and converting audiences during big events

Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
byMadeleine White
  • Inspirations

The Guardian: reader revenue growth & proposition development

For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…
byMadeleine White

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