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Home Inspirations
Financial Times' AI generation question prompts Financial Times' AI generation question prompts
  • Inspirations

Smarter discussions thanks to AI-generated talking points at FT

How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.
byBella Cockarill
Getting young readers to subscribe at Mediahuis Getting young readers to subscribe at Mediahuis
  • Inspirations

Building a subscription product for young readers at Mediahuis Belgium

Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.
byMadeleine White
relaunching The Guardian app relaunching The Guardian app
  • Inspirations

Relaunching The Guardian app: changing reader habits means we must also evolve

New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.
byCraig Law
Ask Birubala Newslaudry Ask Birubala Newslaudry
  • Inspirations

Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth

The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.
byMadeleine White
The move to paid podcasts: Lessons from De Correspondent The move to paid podcasts: Lessons from De Correspondent
  • Inspirations

The move to paid podcasts: Lessons from De Correspondent

Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent
byMadeleine White
newsletters at Toronto Star, BBC & Reuters newsletters at Toronto Star, BBC & Reuters
  • Inspirations

Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters

Lessons on newsletter reach, engagement & retention shared by Elaine Piniat, Zoé Tabary & David Topping at The Audiencers' Festival London
byAnandita Chandra
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models
byJohn Rahim
25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
byMadeleine White
Daily Maverick Question and answer Daily Maverick Question and answer
  • Inspirations

Boosting membership conversion at Maverick Insider with FAQs

South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.
byMadeleine White
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.
byMarion Wyss

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