Steal this strategy: paywall and subscription trends to test to increase conversion rates
The latest strategies being tested by publishers around the world to increase conversion rates to subscriptions
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
154 posts
Reader revenue at Immediate Media: 1.2 million paid subscribers, and a custom model for almost every brand
Growing digital separately, utility over content & a different model for each brand. Immediate share how they're working to reach 3M subscribers
Le Monde on YouTube: 4 million views a day, and why it won’t build a TV channel
Le Monde's Chief Digital Officer shares how the newspaper is going video-first without becoming a TV channel.
The super user effect: what the Pugpig Media App Report tells us about reader engagement in 2026
How engagement concentrates among a small group of super users, how audio, video & games boost engagement & how to measure the value of your app.
Why SFGATE launched an app instead of a paywall, and called it “Friends”
Rather than add a paywall on their site, SFGATE built something separate: a paid app called Friends of SFGATE, designed with lasting reader relationships in mind
Inside The Observer’s first digital subscription: one tier, one price and a lot of self-discipline
Why the 233-year-old title launched with a single umbrella subscription rather than tiers, and why the hardest part has been saying no
Why 1.4 million people pay The Guardian for something they could read for free
Emilie Harkin, SVP of Growth at The Guardian, broke down what actually motivates readers to give money to a publication with no paywall.
Information fatigue: why Les Echos are betting on « La Sélection » rather than unlimited access
Faced with French readers' information fatigue, Les Echos answer with La Sélection: a €9.90 a month offer that bets on editorial curation rather than unlimited access.
Project Syndicate’s registration strategy: refreshing the value proposition to engage and convert
how transitioning from an aggressive friction model to an open, communication-first strategy revitalized user engagement and subscription conversion.
Inside Le Monde in English: Four Years in and already profitable
Why an English version of Le Monde? Why now? And how? Director of Diversification Arnaud Aubron explains at Audiencers' Festival London