This article, wrapped up: - Increasingly more brands are either acquiring, investing in or launching their own media - Lead generation, increased revenue, providing a service and positioning themselves as experts are just some of the benefits of a brand publishing strategy - To succeed in brand publishing, we'd recommend clearly defining your goals and the value you're going to provide, ensuring you're brand agnostic and putting ARPU (over audience) as your north star KPI
Across the world, a trend is developing where brands are following in publisher’s footsteps to benefit from the power of content…
2017, Stripe acquired Indie Hackers
And it’s not only acquisitions, brands are also launching their own media independently…
Makeup.com by L’Oreal
Red Bull have their Red Bulletin
Away (the luggage brand) publish Here magazine
What’s happening? Why is brand publishing growing in popularity? And how can brands succeed in the publishing industry?