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Google News Consumer Insights tool: the need-to-know

Hello Genoveva, you’re the Strategic Partner Manager at Google in Spain. What does that mean? What is your…

Decisions

News media: determining the optimal price for your subscription product

Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.

Decisions

A whistle stop tour of the wondrous world of Lifetime Value

LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.

Decisions

Implementing User Needs Is Cultural Change

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…

Decisions

Optimizing News Production and Distribution: 4 CMSes for Modern Media Organizations

2023 was a terrible year… The media industry faces significant challenges as Google begins phasing out third-party cookies…

Decisions

Subscriptions at the end of the open web

Pepe Cerezo, digital monetization consultant and specialist in digital journalism and new business models, set the scene at…

the power of emotions in marketing decision making

Decisions

The Power of Emotions: How they impact strategic marketing decisions in the media industry

Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making…

Decisions

The French publisher’s quest to reach new audiences

We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement. Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business newspaper Les Echos, accompanied by Violaine Degas, Digital Director, begins to share the inside story of their recent quest to reach new audiences. Recounting the context and vision behind this major digital project, I learn about the reasoning behind this work, how it unfolded, the KPIs measured and results attained.