Paywalls & SEO in the AI era
Choosing your paywall type should still be a strategic decision, not a technical one!
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
112 posts
Beyond the feed: mastering the 7 modes of next gen news engagement
Findings from the report that highlight 7 Modes of Engagement, distinguishing how "next gen" consumers discover, consume, & share news
The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model
What does WAN-IFRA's latest report tell us about reader revenue, and what should you do about it?
The Mill Media’s Simple Bet: Readers Pay for Quality
What does an "overwhelmingly reader-driven" revenue strategy means for The Mill Media's business?
Alignment as an extreme sport: 5 things effective subscriptions leaders do
Subscriptions sit at the exact intersection of business, product, editorial, and data!... So how can you be an effective player in this game of extreme cross-functional collaboration.
Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy
How Netflix has used the release dates of Stranger Things as a strategic lock-in for their subscription model
Why it’s time to update your subscription management system to accommodate consumer trends
What should you do before changing your subscription management platform and what you need to consider when choosing?
Where publishers should be heading in 2026: the HERO framework
How can publishers find our way back to being audience-centric in order to (amongst other things) win against AI?
The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
Funding public interest: 8 common misconceptions about donations, debunked
Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival