Benchmarking: how to turn an election into subscribers
Maximise the value of an election to attract, engage, recruit and convert audiences with these benchmarks from previous elections.
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
159 posts
Music fans, news listeners, and “cultural FOMO”: How KCRW built memberships around three audiences
How KCRW grew to 55,000 paying members: three audience segments, human curation, free registration and events that bring listeners together
We write about paywalls for a living. So I rebuilt ours with an AI trained on everything we publish
How we redesigned our reader journey on Audiencers using Poool's MCP and expertise
Inside Grupo Joly’s subscription strategy: How Spain’s regional giant leverages registration and dynamic paywalls
How Andalusia’s Grupo Joly built subscriptions without losing ad revenue: a registration wall first, 34% paywall visibility, 92% on annual plans
DC Thomson’s Sports Pack: a smaller subscription for readers who wanted sport and nothing else
Scottish publisher DC Thomson offered a Sports Pack subscription using already existing content, leading to higher conversion & retention rates.
Steal this strategy: paywall and subscription trends to test to increase conversion rates
The latest strategies being tested by publishers around the world to increase conversion rates to subscriptions
Reader revenue at Immediate Media: 1.2 million paid subscribers, and a custom model for almost every brand
Growing digital separately, utility over content & a different model for each brand. Immediate share how they're working to reach 3M subscribers
Le Monde on YouTube: 4 million views a day, and why it won’t build a TV channel
Le Monde's Chief Digital Officer shares how the newspaper is going video-first without becoming a TV channel.
The super user effect: what the Pugpig Media App Report tells us about reader engagement in 2026
How engagement concentrates among a small group of super users, how audio, video & games boost engagement & how to measure the value of your app.
Why SFGATE launched an app instead of a paywall, and called it “Friends”
Rather than add a paywall on their site, SFGATE built something separate: a paid app called Friends of SFGATE, designed with lasting reader relationships in mind