Inspirations Audience, engagement and community at The Globe and Mail Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community byMadeleine White
Inspirations The Audiencers’ Festival London 2025 We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more! byMadeleine White
Inspirations Contextual paywalls on ELLE.fr increase conversion rates by 20% How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates. byMarion Wyss
Inspirations Le Parisien launches on-site onboarding journey for new subscribers Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention byMadeleine White
Inspirations Testing and optimizing our subscription offers page at Le Monde Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel. byMarion Wyss
Inspirations Inside The Kyiv Independent’s membership model With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one! byMadeleine White
Inspirations Inside the FT’s AI-Powered Story Finding This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from… byLiz Lohn
Inspirations 5 case studies on navigating sustained newsroom transformation From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work. byMadeleine White
Inspirations How to build habits: eight lessons for publishers from Freeletics Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention. byLennart Schneider
Inspirations Inspiration on how to make your hard paywall dynamic The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success. byMadeleine White