The subscription pricing page we’ve all built at least once: episode 4
Why you should acquire with one simple offer and retain with many, especially when it comes to the subscription pricing page
Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages
The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.
Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies
Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community
Les Coops de l’information “Pay What You Can” Campaign
4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign
Why the best subscription businesses don’t try to sell on day 1: episode 3
Figma, Miro, Calm, New York Times... they all have something in common. They focus on one goal at a time, and don't sell on day 1
Spektrum’s evolution of audience segmentation and testing
How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg
The Audiencers’ Festival Hamburg 2026: presentation slides
Slides from our Festival focused on relationship-building, an essential strategy for publishers to thrive in 2026 and beyond!
How The Kyiv Independent is growing membership through relationship-building
The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits
Winning the young ones: how NTM grew its under-25 subscriber base by 500%
Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.
Behind The Guardian’s record-breaking US End of Year campaign
We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations