Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers
Rather than chasing more content and more clicks, Le Nouvel Obs chose fewer articles, stronger editorial choices, and a renewed focus on reader value
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
142 posts
From Melbourne to London: how Broadsheet is scaling culture and reader revenue
Broadsheet's international expansion strategy and the development of a subscription revenue stream, layered on top of their advertising model.
Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)
How The Guardian, The Kyiv Independent, Condé Nast and Daily Maverick are doing membership strategy right
The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5
The cycle doesn't stop when someone becomes a subscriber, and you only have about 100 days (probably less) to engage.
Obligatory registration at Radio-Canada: a successful gamble
The Radio Canada team share the results of the gamble that was blocking all users with a registration wall.
How to use a “Customer Rail” to drive retention and habit formation, just like The Times
How a simple banner within the homepage helps to drive subscriber engagement and form habits
The subscription pricing page we’ve all built at least once: episode 4
Why you should acquire with one simple offer and retain with many, especially when it comes to the subscription pricing page
Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages
The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.
Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies
Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community
Les Coops de l’information “Pay What You Can” Campaign
4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign