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Discounts on subscription for publishers

Decisions

The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue

If you're relying heavily on discounts to drive subscription growth, you might be winning the battle but losing the war. Here's why & what to do about it.

bySuchit Patel

Decisions

The media industry’s 5 toxic obsessions: no.1 criticizing platforms

The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.

byMax Leroy

Decisions

Digital by design: How Irish News is growing from a strong print legacy

A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.

byMadeleine White

Decisions

Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl

We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.

byMadeleine White

What your paywall says about your product (and why it matters) gg

Decisions

What your paywall says about your product (and why it matters)

Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? Heiko Scherer dives in.

byHeiko Scherer

Decisions

Gain clarity on your purpose: the template that helps teams make faster, better decisions

This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making

byKhalil A. Cassimally

Decisions

What 400 media apps tell us about the trends driving engagement in 2025

Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.

byChristie Easter

Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.

byAliya Itzkowitz