5 essentials to launch a subscription model risk-free
Although there is of course a lot to master when launching your digital subscription model, these are our…
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
170 posts
Community building ideas to steal
Content is everywhere. It’s unfortunately not so much as a differentiator for your product anymore.
5 low-lift ways The Washington Post increased click-through rates
Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
35 ways to grow your newsletter list
The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.
Tech stack for a digital reader revenue model
First things first, build or buy? Don’t build your own; it’s not worth it because you’re not in…
#48. Churn decreases by 22% when a subscriber signs up to a newsletter
You're reading The Audiencers' newsletter #48 sent out on October 2nd, 2024. To receive future newsletters straight to…
#47. A year on from Meta’s news ban in Canada
You're reading The Audiencers' newsletter #47 sent out on September 18th, 2024. To receive future newsletters straight to…
#46. The Atlantic shares cross-functional product development strategies
You're reading The Audiencers' newsletter #46 sent out on September 4th, 2024. To receive future newsletters straight to…
Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up
Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic…
The conversion funnel framework, explained
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…