Madeleine White on The Audiencers

02

You're reading The Audiencers' newsletter #44 sent out on August 7th, 2024. To receive future newsletters straight to your inbox every two weeks, sign up here. I don't know what…

ByMadeleine White

02

Sep 2024

Newsletter

#43. How audience research collaborates with product at The Atlantic

You're reading The Audiencers' newsletter #43 sent out on July 24th, 2024. To receive future newsletters straight to your inbox every two weeks, sign up here. In today's newsletter: The…

ByMadeleine White

01

Sep 2024

Inspirations

Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription

Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into the strategies of successful digital subscription media businesses, including Argentina's Clarín. …

ByMadeleine White

29

Aug 2024

Decisions

Customer-centric pricing strategies: Realizing the true value of your audience

When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing acquisition, increasing revenue, boosting retention… it’s hard to do all these things…

ByMadeleine White

12

Aug 2024

Operations

What is a dynamic paywall?

If you're in the media business, likelihood is you already know what a paywall is. It blocks content and asks a reader to pay to subscribe in order to gain…

ByMadeleine White

22

Jul 2024

Inspirations

The Atlantic: bringing more value to readers and subscribers through our mobile app

"Our products are better when informed by the people who use them" The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…

ByMadeleine White

11

Jul 2024

Newsletter

#42. The Economist increases new subscriber engagement with a printed onboarding pack

You're reading The Audiencers' newsletter #412 sent out on July 10th, 2024. To receive future newsletters straight to your inbox every two weeks, sign up here. Learn from the best…

ByMadeleine White

10

Jul 2024

Inspirations

Elections, Euros, Olympics: engaging and converting audiences during big events

Community building, dedicated value propositions, promotional subscription offers… how are publishers increasing reader revenue during big events?

ByMadeleine White

27

Jun 2024

Operations

Developing community beyond commenting, with The Telegraph and The Times

Reader-led journalism, live Q&As, polls… how British publishers are developing subscriber engagement through community

ByMadeleine White

26

Jun 2024

Newsletter

#41. How The Guardian uses messaging to ask for reader support

You're reading The Audiencers' newsletter #41, sent out on June 26th, 2024. To receive future newsletters straight to your inbox every two weeks, sign up here. An ode to Audiencers…

ByMadeleine White