Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth
The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
201 posts
How to turn registered members into subscribers
Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.
How The Guardian US meets underrepresented communities where they are
We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.
The move to paid podcasts: Lessons from De Correspondent
Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent
#67. Defining “The Ideal Subscriber” at Daily Mail
How Business Insider saved more subscribers by making it easy to cancel, Nursing Times' premium experiences with AI and more from The Audiencers' Festival
The Audiencers’ Festival London 2025: presentation slides
200 attendees joined us in London for arguably our best Festival yet, with a brilliant line up of speakers who skipped the "what", going straight into the "how".
#66. Replacing the paywall with a spinning wheel at Blick.ch
Le Monde's price-last approach, gamifying the paywall at Blick.ch and making cancellation easy - lessons from Duolingo
Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI
Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival.
#65. The NYT’s new onboarding journey for registered users
Why you need to track belonging over reach, 45 acquisition channels to convert readers into subscribers, and the NTY onboarding journey
#64. Le Figaro halves the time it takes to purchase a subscription
Daily Maverick's email marketing strategy, Le Figaro improves UX in the conversion funnel and 25 ideas of content, features and benefits to offer subscribers