Launching a weekday audio news briefing with AI at CT Insider
We speak to Ellie Miller & Derrick Ho on the strategy and processes behind this AI audio briefing project.
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
214 posts
#73. Are 50% off promotions killing your subscription revenue?
The Telegraph is dedicating 90% of resources to the app, The Guardian now has 1.3 million recurring supporters and more.
#72. 109% increase in new subscription orders at Irish News
Irish News on digital transformation, how to turn fly-bys into loyal audiences and personalised homepage at NPG
#71. Insights on Mediahuis’ subscription for young readers
The Washington Post on dynamicity, building a subscription for young readers and relaunching The Guardian app
#70. The theme of 2025: building sustainable relationships
Rounding up the year so far by featuring the not-to-miss articles focusing on how to build lasting relationships.
#69. WIRED’s new subscription shows a focus on community building
When the article is no longer enough, 5 low-lift ways The Washington Post increased newsletter CTRs, and more.
#68. How Condé Nast is growing the happy middle of the audience funnel
FT improves the UX of their cancellation journey, The Guardian US meets communities where they are, and more from our Festival.
The Economist’s Substack experiment: building a newsletter product off-platform
In a strategic move to engage new audiences, The Economist has launched its data journalism newsletter, “Off the Charts,” on Substack.
IamExpat: Keeping users at the center when diversifying revenue
IamExpat shares how they're diversifying revenue through understanding their audience and continuously innovating to serve evolving needs.
Digital by design: How Irish News is growing from a strong print legacy
A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.