Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after a chat with the HBM Advisory team it seems the problem has…
In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out how media companies with a paywall model decide which articles to block…
At The Audiencers' Festival Madrid, our first event in Spanish, we heard from the top publishers in the country on how they're engaging, converting and retaining digital audiences, plus an…
The Audiencers' Festival's 3rd stop in 2024 was in Toronto, to bring together Canadian publishing professions for an incredible day of expertise on stage and valuable discussions off stage. Hearing…
At the first Audiencers' Festival in London, in October 2023, we spent an afternoon discussing everything bridge roles, newsletters for a reader revenue model, subscription strategies and growing an engaged…
At the very first Audiencers' Festival New York, we heard from the likes of The Washington Post, The New York Times, The Atlantic & more during this afternoon of engagement,…
Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched in 2020 to support publishers in digital transformation with reader revenue models…
This is a recap from The Audiencers' workshop in London in June 2024.
An INMA benchmark report recently suggested that publishers should convert readers into subscribers quickly, then put in the…
