Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies
Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
237 posts
Les Coops de l’information “Pay What You Can” Campaign
4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign
Spektrum’s evolution of audience segmentation and testing
How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg
The Audiencers’ Festival Hamburg 2026: presentation slides
Slides from our Festival focused on relationship-building, an essential strategy for publishers to thrive in 2026 and beyond!
How The Kyiv Independent is growing membership through relationship-building
The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits
Winning the young ones: how NTM grew its under-25 subscriber base by 500%
Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.
Darwin CX and Poool unite to build end-to-end subscription platform for publishers
Poool is proud to announce a definitive agreement with Darwin CX to provide publishers with a unified, end-to-end subscription platform.
Behind The Guardian’s record-breaking US End of Year campaign
We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations
Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications
Blocking archived content, fixing payment failure... small changes have a big impact when you're a mature subscription business
Building resilience with registration
By converting anonymous visitors into known users, you’re building the resilience needed for a privacy-first, platform-fragmented market.