Building resilience with registration
By converting anonymous visitors into known users, you’re building the resilience needed for a privacy-first, platform-fragmented market.
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
228 posts
Beyond the feed: mastering the 7 modes of next gen news engagement
Findings from the report that highlight 7 Modes of Engagement, distinguishing how "next gen" consumers discover, consume, & share news
The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model
What does WAN-IFRA's latest report tell us about reader revenue, and what should you do about it?
Benchmarking donation and support models
Screenshots from leading donation-led publishers around the world to help you gain financial support for your work!
Benchmark ideas to increase newsletter subscribers
Newsletters are a powerful engaging, habit-forming and loyalty-building tool - so how can you get more newsletter subscribers?
Subscription offer page benchmarks
A collection of subscription offer pages to help you convince readers of your product, and better convert them into subscribers.
Subscriber cancellation journey benchmarks
Tightening regulations might be making it easier for subscribers to cancel, but this doesn’t mean you can’t build…
Subscriber onboarding journey benchmarks
Engage and retain subscribers from the moment they click pay with an on-site onboarding journey.
Leveraging editorial products for growth at Republik
How does Republik acquire new email addresses and grow its subscriber base whilst maintaining its mission?
Your media industry event calendar for 2026
Open your calendar tab because you're about to book a whole load of media events for the next year!