As Head of Product Management at Germany's NPG Digital, Daniel Geigner and his team have left “one fits all” in the past - they now personalize around 80% of homepage content in their news app for every single user, based on reading behavior, interests, and regional relevance.
In this article, Daniel shares why and how they developed this technology, the huge success from the project, and how they're building this out onto other touch points.
Why we believe personalization is essential
