Lindsay Ederheimer is Director, Consumer Revenue at The New Yorker and Vanity Fair.
I was humbled on a recent Sunday afternoon by a phone notification informing me of my weekly screentime report. I’m not brave enough to share what my total time was (that will stay between me and Apple), but it was yet another reminder of how often I’m glued to my phone. On the bright side, I can at least defend the minutes I spent in the New Yorker app playing our newest daily word game, Shuffalo.
That moment got me thinking about what actually feels worth the time I spend on my phone, and why games have become such an important part of what we do at The New Yorker.
Digital games are becoming ubiquitous for publishers and users alike. Everyone from The New York Times to LinkedIn have invested in games as a way to grow, engage, and retain audiences.
