Young readers | The Audiencers

14

By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and the Youthquake and stuff newsletter for publishers. GenZ are the trailblazers, Gen alpha…

ByYouthquake and stuff

16

Sep 2024

Inspirations

Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up

Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic in under 5 minutes each morning. Launched by ex-Burda Gregor Becker and…

ByMadeleine White

12

Aug 2024

Decisions

Getting young people to subscribe means changing how we define journalism

One of the greatest disconnects that we see in the news today is that we’re losing younger generations. Just look at Reuters Institute Digital News Report 2023 for instance, which…

ByThomas Baekdal

01

Apr 2024

Inspirations

The Wall Street Journal: how to develop long term relationships with young audiences

The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…

ByMadeleine White

24

Nov 2023

Newsletter

#26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community

You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. The Audiencers' Community is…

ByMadeleine White

08

Nov 2023

Operations

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to…

ByAlex Lehner

03

Oct 2023

Decisions

How publishers can grow with the youth: takeaways from the Valuable Young Audiences report

What other brands are doing to attract young audiences, and how the publishing industry can achieve the same

ByMadeleine White

31

Aug 2023

Decisions

Why news subscriptions feel like a burden to young people

Why young people don’t pay for subscription-based news

ByContributor

26

Jun 2023

Newsletter

#16. What explains subscription conversion success?

You're reading The Audiencers' newsletter #16, sent out on June 14th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. In The Audiencers' Newsletter #16:…

ByMadeleine White