Engaging Tomorrow: Mastering the Youth-Friendly Engagement Funnel for Media Brands
By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and…
Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up
Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic…
Getting young people to subscribe means changing how we define journalism
One of the greatest disconnects that we see in the news today is that we’re losing younger generations.…
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users
“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…
How publishers can grow with the youth: takeaways from the Valuable Young Audiences report
What other brands are doing to attract young audiences, and how the publishing industry can achieve the same
Why news subscriptions feel like a burden to young people
Why young people don't pay for subscription-based news