Inspirations 5 essentials when A/B testing from Reuters’ newsletter team A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well. byElaine Piniat
Inspirations Dynamic paywall testing: how FAZ is working to reach 300,000 digital subscribers by 2025 Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth byDonika Lilova
Operations 4 learnings about subscription A/B testing from ZEIT ONLINE A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New… bySascha Bossen
Inspirations Constantly evolving product offerings with A/B testing at Netflix Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing byMadeleine White
Inspirations Developing a culture of experimentation at EBRA Media How does France's biggest regional newspaper group prioritize testing for continuous optimization? byMadeleine White
Inspirations How publishers are using A/B testing to optimize conversion rates 3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests? byMadeleine White
Inspirations A/B testing paywall benchmarks Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates byMadeleine White