Inspirations Testing and optimizing our subscription offers page at Le Monde Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel. byMarion Wyss
Collections The ultimate guide to audience research methods for digital publishers The Audience Research Methods Resource Pack was developed by Dr John Mills, the founder and director of Archen… byJohn Mills
Operations Audience Research: identifying Key Engagement Drivers at DER SPIEGEL This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience… byAlexander Held
Collections How many articles should you offer for free before the paywall? It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves… byMadeleine White
Inspirations The Guardian: reader revenue growth & proposition development For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue… byMadeleine White
Inspirations Don’t feel like subscribing? 12 examples of alternatives to increase ARPU I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all… byLennart Schneider
Operations How Brazil’s Globo measures audience engagement across its portfolio The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential… byGrupo Globo Data Team
Inspirations 100k downloads later — 8 things I learnt from launching FT Edit Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day. byDilyana Evtimova
Operations How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates Discover how ELLE Magazine are successfully converting readers into subscribers byMadeleine White
Operations Beyond the human mind: Mediahuis propensity model How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance byMadeleine White