It seems like a good idea to have an icon on paywalled content – but what if we’ve been doing it wrong? Some publishers have started flipping the logic
You're reading The Audiencers' newsletter #4, sent out on December 7th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
Micropayments are back (or…
From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt,…
You're reading The Audiencers' newsletter #2, sent out on November 9th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
Alexa, play 'With a…
What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie’s team at Unify’s women’s brands need to make each content…
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…