The goal: Reduce frustration, increase engagement and conversions.
To wrap it up:
- Work on increasing engagement prior to the moment that you present your paywall
- Segment audiences to adapt to the user and present walls that are less likely to frustrate
- Forefront your value proposition onsite and on your wall
- Catch user’s attention: be brief, avoid distractions, use bold CTAs and focus on benefits over functionalities
- Optimize your wall for mobile access