Gifting articles at Les Echos-Le Parisien
Based on a robust technical architecture, designed to ensure security, scalability, & a seamless user experience, we share how article gifting works at Le Parisien.
The four dimensions of personalization
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
Easy-to-cancel regulations are an opportunity rather than a threat
"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.
How to build habits: eight lessons for publishers from Freeletics
Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.
How the Toronto Star gets new subscribers onto newsletters to engage and retain
The tests that are now the second biggest driver for all newsletter signups at the Star.
Please don’t leave me! Strategies to retain subscribers after a promotional offer
L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.
Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien
L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
Getting started with Lifetime Value
Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business.
How to leverage customer data to identify & act on drivers of churn
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
Moments of truth: retention essentials for publishers
This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is…