Inspirations How to build habits: eight lessons for publishers from Freeletics Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention. byLennart Schneider
Operations How the Toronto Star gets new subscribers onto newsletters to engage and retain The tests that are now the second biggest driver for all newsletter signups at the Star. byDavid Topping
Operations Please don’t leave me! Strategies to retain subscribers after a promotional offer L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer. byRomain Lhote
Inspirations Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024. byLaura Pironnet
Collections Getting started with Lifetime Value Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business. byAbi Spooner
Operations How to leverage customer data to identify & act on drivers of churn This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per… byTom Burrell
Collections Moments of truth: retention essentials for publishers This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is… byTom Burrell
Collections Annual vs. Monthly Subscriptions, what drives more value? Discover why monthly subscribers may offer greater flexibility, pricing power, and growth potential. Refine your strategy by understanding… byMather Economics
Collections Retention-minded acquisition: workshop recap This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently… byMadeleine White
Collections Publisher unsubscription journeys: benchmarking and best practices How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey byMadeleine White