How the Toronto Star gets new subscribers onto newsletters to engage and retain
The tests that are now the second biggest driver for all newsletter signups at the Star.
Please don’t leave me! Strategies to retain subscribers after a promotional offer
L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.
Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien
L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
Getting started with Lifetime Value
Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business.
How to leverage customer data to identify & act on drivers of churn
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
Moments of truth: retention essentials for publishers
This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is…
Annual vs. Monthly Subscriptions, what drives more value?
Discover why monthly subscribers may offer greater flexibility, pricing power, and growth potential. Refine your strategy by understanding…
Retention-minded acquisition: workshop recap
This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…
Publisher unsubscription journeys: benchmarking and best practices
How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey
Publisher onboarding journeys: benchmarking and best practices
This article provides recommendations on which steps to include in your onboarding journey to effectively engage and retain…