The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • unfolded.news – rethinking the content architecture of news websites
  • The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue
  • The media industry’s 5 toxic obsessions: no.1 criticizing platforms
  • L’Équipe: 12 projects to retain subscribers following the Paris Olympics
  • The Telegraph: retaining subscribers with a killer mobile strategy
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
WhatsApp Linkedin
WhatsApp Linkedin
The Audiencers The Audiencers
The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • French
The Audiencers The Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
Home Retention Page 2
habit forming at freeletics habit forming at freeletics
  • Inspirations

How to build habits: eight lessons for publishers from Freeletics

Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.
byLennart Schneider
Toronto star newsletter model Toronto star newsletter model
  • Operations

How the Toronto Star gets new subscribers onto newsletters to engage and retain

The tests that are now the second biggest driver for all newsletter signups at the Star.
byDavid Topping
The Audiencers' Festival paris The Audiencers' Festival paris
  • Operations

Please don’t leave me! Strategies to retain subscribers after a promotional offer

L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.
byRomain Lhote
The Audiencers' Festival Paris 2024 The Audiencers' Festival Paris 2024
  • Inspirations

Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien

L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
byLaura Pironnet
Lifetime value Lifetime value
  • Collections

Getting started with Lifetime Value

Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business.
byAbi Spooner
  • Operations

How to leverage customer data to identify & act on drivers of churn

This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
byTom Burrell
  • Collections

Moments of truth: retention essentials for publishers

This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is…
byTom Burrell
pricing publishers subscription pricing publishers subscription
  • Collections

Annual vs. Monthly Subscriptions, what drives more value?

Discover why monthly subscribers may offer greater flexibility, pricing power, and growth potential. Refine your strategy by understanding…
byMather Economics
The Audiencers' Festival London 2023 The Audiencers' Festival London 2023
  • Collections

Retention-minded acquisition: workshop recap

This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…
byMadeleine White
publishers unsubscription publishers unsubscription
  • Collections

Publisher unsubscription journeys: benchmarking and best practices

How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey
byMadeleine White

Posts pagination

1 2 3 … 5
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
The Audiencers The Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin