Paywall | Page 8 of 9 | The Audiencers

Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.

byChartbeat

Decisions

Bypassing paywalls: The need-to-know for digital publishers

How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?

byMadeleine White

Decisions

How to build a subscription product from 0, with Quested Consulting

The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis

byMadeleine White

Operations

How to reduce paywall frustration

Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.

byMadeleine White

Operations

How to optimize subscription conversion rates on mobile

Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?

byMadeleine White

Inspirations

Developing a culture of experimentation at EBRA Media

How does France's biggest regional newspaper group prioritize testing for continuous optimization?

byMadeleine White

Decisions

The 4 essentials for brands to turn content into business

Engagement, data collecation, personalization & sales activation - the 4 vital strategies to consider for success as a brand publisher

byMadeleine White

Operations

Perfect your value proposition to convert more readers into subscribers

Our 2-step framework to clearly communicate why users should convert into a paying subscriber.

byMadeleine White

Operations

The Essential Engagement KPIs for Optimizing Conversion Rates

Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.

byMadeleine White

Decisions

The New York Times dynamic paywall model, analyzed

Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your own digital model.

byMadeleine White