Dynamic paywall testing: how FAZ is working to reach 300,000 digital subscribers by 2025
Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth
Elections, Euros, Olympics: engaging and converting audiences during big events
Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
Optimizing SEO with your paywall in mind: lessons from The Athletic
Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.
Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models
This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador,…
Black Friday paywall benchmarking
It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
Ask the experts: paywalls, subscription and SEO
What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!
Benchmarking digital publisher’s paywall on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy
Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
#19. Top-performing articles that you don’t want to miss
You're reading The Audiencers' newsletter #19, sent out on July 26th, 2023, sharing your summer reading list.
4 lessons from Fortune’s subscription model
Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media