Paywalls

Paywall strategies for reader revenue models, analyzed by the experts at The Audiencers, the go-to community for publishing professionals

51 posts

Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question

We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this.

Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.

In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out…

It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…

Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context

Although there is of course a lot to master when launching your digital subscription model, these are our…

If you're in the media business, likelihood is you already know what a paywall is. It blocks content…

Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth

Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?

Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.