Paywall | Page 2 of 9 | The Audiencers

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This article analyzes 9 Spanish-language publishers - La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador, El Mundo, El Pais and El Nuevo Dia - their paywalls, pricing…

ByMadeleine White

20

Nov 2023

Inspirations

Black Friday paywall benchmarking

It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.…

ByMadeleine White

30

Oct 2023

Decisions

The Conversion Funnel Benchmark Report Q3 2023

Early 2023, Poool launched the first Conversion Funnel Benchmark Report, a new quarterly study that seeks to provide digital publishing professionals with the data, insights and expertise to both compare their…

ByMadeleine White

30

Oct 2023

Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects. …

ByKevin Anderson

24

Oct 2023

Inspirations

The Washington Post’s attention to detail: 12 things you can learn from their strategy

Nearly 150 years after it first launched as a news publication, The Washington Post is one of the top news brands in the world. And, since its sale to Jeff…

ByLennart Schneider

03

Oct 2023

Decisions

How publishers can grow with the youth: takeaways from the Valuable Young Audiences report

What other brands are doing to attract young audiences, and how the publishing industry can achieve the same

ByMadeleine White

25

Sep 2023

Inspirations

100k downloads later — 8 things I learnt from launching FT Edit

Here are my human-first learnings of launching FT Edit, the Financial Times’ app offering 8 in-depth articles a day.

ByDilyana Evtimova

20

Sep 2023

Decisions

The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles

Relevance, Reputation, Reach, Revenue and Resilience – the KPIs that are leading Ringier titles to a sustainable digital future

ByMadeleine White

12

Sep 2023

Decisions

Ask the experts: paywalls, subscription and SEO

What’s the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!

ByMadeleine White

07

Sep 2023

Decisions

3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey

French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?

ByMadeleine White