Paywalls

Paywall strategies for reader revenue models, analyzed by the experts at The Audiencers, the go-to community for publishing professionals

49 posts

Contextual paywalls on ELLE.fr increase conversion rates by 20%

How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.

The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.

We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this.

Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.

Most publishers still decide whether an article is premium based on the content itself rather than the reader. How can you do better?

It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…

Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context

Although there is of course a lot to master when launching your digital subscription model, these are our…

If you're in the media business, likelihood is you already know what a paywall is. It blocks content…

Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth