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You're reading The Audiencers' newsletter #16, sent out on June 14th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. In The Audiencers' Newsletter #16:…

ByMadeleine White

20

Jun 2023

Newsletter

#15. The Right Message: What if you onboarded all visitors? And research on the messaging to use for subscription marketing

You're reading The Audiencers' newsletter #15, sent out on May 31st, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. In The Audiencers' Newsletter #15:…

ByMadeleine White

07

Jun 2023

Operations

How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates

Discover how ELLE Magazine are successfully converting readers into subscribers

ByMadeleine White

30

May 2023

Decisions

The first-party data strategy to increase ARPU for digital publishers

Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.

ByLaure Kesler

16

May 2023

Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.

ByLars K Jensen

04

May 2023

Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA’s event?

ByMadeleine White

17

Apr 2023

Operations

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we’ve been doing it wrong? Some publishers have started flipping the logic

ByLars K Jensen

07

Apr 2023

Decisions

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model

ByMadeleine White

06

Apr 2023

Decisions

What is Brand Publishing: brands taking a page out of publishers’ books

Increasingly more brands are turning to publishing – but why? What’s in it for brands? How can you reap the same benefits?

ByMadeleine White

27

Mar 2023

Inspirations

In conversation with 6AM City: tech stack, audience strategy and unit economics

Scaling a single newsletter business is hard enough. Delivering a sustainable local news model to 25 US cities and laying the foundations for another 50 takes the challenge to another level. The story…

ByAndy Griffiths