Operations Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system. byMarion Wyss
Inspirations AI in the newsroom: 5 use cases to leverage AI in your operations Leaders in Europe and North America, including Hearst, Gannet, Newsquest and L'Équipe, share how they're using AI to increase engagement. byAnabelle Nicoud
Operations It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon… byMadeleine White
Decisions Ask the experts: what are the most valuable engagement metrics to measure in a subscription model? We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model byMadeleine White
Decisions Why retention is more important than acquisition Retention costs less than acquisition and brings in more revenue... it's a no brainer! byStéphane Desmichelle