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Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system

Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
byMarion Wyss
  • Inspirations

AI in the newsroom: 5 use cases to leverage AI in your operations

Leaders in Europe and North America, including Hearst, Gannet, Newsquest and L'Équipe, share how they're using AI to increase engagement.
byAnabelle Nicoud
  • Operations

It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK

The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…
byMadeleine White
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
byMadeleine White
  • Decisions

Why retention is more important than acquisition

Retention costs less than acquisition and brings in more revenue... it's a no brainer!
byStéphane Desmichelle
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