Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
AI in the newsroom: 5 use cases to leverage AI in your operations
Leaders in Europe and North America, including Hearst, Gannet, Newsquest and L'Équipe, share how they're using AI to increase engagement.
It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…
#26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community
You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to…
Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
Why retention is more important than acquisition
Retention costs less than acquisition and brings in more revenue... it's a no brainer!