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How many articles to offer for free before the paywall? How many articles to offer for free before the paywall?
  • Collections

How many articles should you offer for free before the paywall?

It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…
byMadeleine White
Community building ideas to steal Community building ideas to steal
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Engagement and community building ideas to steal

Ideas, benchmarks, case studies and best practices to build a loyal, engaged community of readers and subscribers
byMadeleine White
Washington post newsletter click through rate strategies Washington post newsletter click through rate strategies
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5 low-lift ways The Washington Post increased click-through rates

Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
byMadeleine White
Le Parisien onboarding Le Parisien onboarding
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35 ways to grow your newsletter list

The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.
byMadeleine White
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Innovating with AI, the impressive work of Aftonbladet

When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…
byAnabelle Nicoud
The Audiencers' Festival New York The Audiencers' Festival New York
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The Atlantic: bringing more value to readers and subscribers through our mobile app

“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
byMadeleine White
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Elections, Euros, Olympics: engaging and converting audiences during big events

Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
byMadeleine White
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L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer

Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
byThe Audiencers
The Audiencers' Festival London 2024 The Audiencers' Festival London 2024
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Developing community beyond commenting, with The Telegraph and The Times

Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
byMadeleine White
  • Operations

Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…
byTsering Lock

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