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Why you need audience people in your media company Why you need audience people in your media company
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
byKhalil A. Cassimally
  • Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

How 0221, a digital media outlet based in La Plata, Argentina, implemented artificial intelligence to streamline news production, boost journalistic creativity, and strengthen audience engagement.
byAlvaro Liuzzi
community WAN-IFRA community WAN-IFRA
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
byMadeleine White
Handelsblatt community Handelsblatt community
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

How Handelsblatt acquires members for their high-priced communities and their big ambitions for the future
byLennart Schneider
Clarin AI text to speech Clarin AI text to speech
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news
byMatias Battolla
Reuters AB testing Reuters AB testing
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.
byElaine Piniat
The ultimate list of reader revenue case studies The ultimate list of reader revenue case studies
  • Inspirations

The ultimate case study list to inspire your reader revenue model

All articles on The Audiencers from publishers around the world, organized by reader revenue topic
byMadeleine White
User needs boosts engagement User needs boosts engagement
  • Operations

How the user needs approach boosts engagement

Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
byStefan ten Teije
The product guide to turn ideas into action The product guide to turn ideas into action
  • Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.
byKhalil A. Cassimally
The Globe and Mail The Globe and Mail
  • Inspirations

Audience, engagement and community at The Globe and Mail

Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
byMadeleine White

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