Collections How many articles should you offer for free before the paywall? It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves… byMadeleine White
Collections Engagement and community building ideas to steal Ideas, benchmarks, case studies and best practices to build a loyal, engaged community of readers and subscribers byMadeleine White
Collections 5 low-lift ways The Washington Post increased click-through rates Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences. byMadeleine White
Collections 35 ways to grow your newsletter list The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list. byMadeleine White
Inspirations Innovating with AI, the impressive work of Aftonbladet When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows… byAnabelle Nicoud
Inspirations The Atlantic: bringing more value to readers and subscribers through our mobile app “Our products are better when informed by the people who use them“ The Audiencers' Festival at The New… byMadeleine White
Inspirations Elections, Euros, Olympics: engaging and converting audiences during big events Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events? byMadeleine White
Operations L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price. byThe Audiencers
Operations Developing community beyond commenting, with The Telegraph and The Times Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community byMadeleine White
Operations Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5% The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send… byTsering Lock