unfolded.news – rethinking the content architecture of news websites
With a light editorial architecture, unfolded.news helps readers follow stories as they evolve over time, giving more space to context & making better use of the digital archive.
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
124 posts
The media industry’s 5 toxic obsessions: no.1 criticizing platforms
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
3,360 new subscribers in a month: Télérama’s new streaming guide product pays off
‘Watch more, search less’: with its Platforms guide, Télérama aims to transform streaming evenings into genuine cultural events.
Doing User Needs right: The Bureau of Investigative Journalism share their secrets
Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.
Subscription models live off habits: lessons from Duolingo’s retention success
Subscription models live off habits. And hardly any app is as good at this as Duolingo! Let’s dive into what makes their strategy a success.
Developing the middle of the funnel: how to turn fly-bys into loyal readers
Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
Why 80% of our homepage is now personalized — and how that’s changing everything
How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.
Smarter discussions thanks to AI-generated talking points at FT
How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.
Relaunching The Guardian app: changing reader habits means we must also evolve
New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.
Gain clarity on your purpose: the template that helps teams make faster, better decisions
This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making