Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)
Case studies to build lasting relationships with readers: what's working, lessons to take away and articles to dive in deeper.
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
120 posts
Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers
Rather than chasing more content and more clicks, Le Nouvel Obs chose fewer articles, stronger editorial choices, and a renewed focus on reader value
The reader who left your article early might be your most engaged user
Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context
Obligatory registration at Radio-Canada: a successful gamble
The Radio Canada team share the results of the gamble that was blocking all users with a registration wall.
Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages
The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.
What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2
Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"
Beyond the feed: mastering the 7 modes of next gen news engagement
Findings from the report that highlight 7 Modes of Engagement, distinguishing how "next gen" consumers discover, consume, & share news
Benchmark ideas to increase newsletter subscribers
Newsletters are a powerful engaging, habit-forming and loyalty-building tool - so how can you get more newsletter subscribers?
How NYT Wirecutter shipped a personalized newsletter in 4 weeks
The operational choices, guardrails, and tech powering Wirecutter For You, the new email that tailors article recommendations to each reader.
The Washington Post: how and why we built “Ask The Post AI”
“Ask The Post AI,” is The Post’s in-house generative AI chatbot tool that uses RAG to answer user questions grounded in their journalism