What the F Are You Doing? Why frequency is the metric that matters in the AI era
Why the "F" in RFV is the metric that survives the AI era, and how you can develop it
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
122 posts
Broadsheet’s path from reader to subscriber: The registration flywheel in action
At Broadsheet, implementing a registration wall served as the cornerstone for a highly resilient digital subscription model.
Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)
Case studies to build lasting relationships with readers: what's working, lessons to take away and articles to dive in deeper.
Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers
Rather than chasing more content and more clicks, Le Nouvel Obs chose fewer articles, stronger editorial choices, and a renewed focus on reader value
The reader who left your article early might be your most engaged user
Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context
Obligatory registration at Radio-Canada: a successful gamble
The Radio Canada team share the results of the gamble that was blocking all users with a registration wall.
Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages
The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.
What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2
Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"
Beyond the feed: mastering the 7 modes of next gen news engagement
Findings from the report that highlight 7 Modes of Engagement, distinguishing how "next gen" consumers discover, consume, & share news
Benchmark ideas to increase newsletter subscribers
Newsletters are a powerful engaging, habit-forming and loyalty-building tool - so how can you get more newsletter subscribers?