The next engagement shift: from strong products to experience systems
Publishers’ next opportunity lies in moving from strong products to a connected experience system built around journalism
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
123 posts
The super user effect: what the Pugpig Media App Report tells us about reader engagement in 2026
How engagement concentrates among a small group of super users, how audio, video & games boost engagement & how to measure the value of your app.
What the F Are You Doing? Why frequency is the metric that matters in the AI era
Why the "F" in RFV is the metric that survives the AI era, and how you can develop it
Broadsheet’s path from reader to subscriber: The registration flywheel in action
At Broadsheet, implementing a registration wall served as the cornerstone for a highly resilient digital subscription model.
Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)
Case studies to build lasting relationships with readers: what's working, lessons to take away and articles to dive in deeper.
Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers
Rather than chasing more content and more clicks, Le Nouvel Obs chose fewer articles, stronger editorial choices, and a renewed focus on reader value
The reader who left your article early might be your most engaged user
Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context
Obligatory registration at Radio-Canada: a successful gamble
The Radio Canada team share the results of the gamble that was blocking all users with a registration wall.
Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages
The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.
What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2
Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"