Relaunching The Guardian app: changing reader habits means we must also evolve
New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.
Gain clarity on your purpose: the template that helps teams make faster, better decisions
This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making
What 400 media apps tell us about the trends driving engagement in 2025
Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.
When the article is no longer enough: formats that outperform the article on news apps
How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.
How to turn registered members into subscribers
Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.
How The Guardian US meets underrepresented communities where they are
We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.
How Condé Nast is growing the “happy middle” of the audience funnel
Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.
Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters
Lessons on newsletter reach, engagement & retention shared by Elaine Piniat, Zoé Tabary & David Topping at The Audiencers' Festival London
Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival
BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models
The ins and outs of BFM’s new mobile-first vertical video format
How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.