Engagement | The Audiencers

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Developing the middle of the funnel: how to turn fly-bys into loyal readers

Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.

How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.

How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.

New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.

This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making

Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.

How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.

Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.

We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.

Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.