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Engagement

Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.

129 posts

The Baltimore Banner: Turning live coverage into a product audiences want to return to

How The Baltimore Banner turned live blogs into an audience product: 62% new visitors, 2.2x registrations and record election conversions

13 elements of a news article built to convert during big news moments, from a moment-specific pitch to a page that changes for each reader

Maximise the value of an election to attract, engage, recruit and convert audiences with these benchmarks from previous elections.

Dmitry Shishkin on user needs: why “update me” stories underperform, the three tags to commission on and who should own your model

News app engagement: why offline readers, household subscriptions and anonymous users are the retention levers publishers keep missing.

Le Monde's Chief Digital Officer shares how the newspaper is going video-first without becoming a TV channel.

Publishers’ next opportunity lies in moving from strong products to a connected experience system built around journalism

How engagement concentrates among a small group of super users, how audio, video & games boost engagement & how to measure the value of your app.

Why the "F" in RFV is the metric that survives the AI era, and how you can develop it

At Broadsheet, implementing a registration wall served as the cornerstone for a highly resilient digital subscription model.