Engagement | The Audiencers

Operations

Audience Research: identifying Key Engagement Drivers at DER SPIEGEL

This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience research department, at DER SPIEGEL. In the subscription industry, keeping customers…

ByAlexander Held

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Decisions

Engaging Tomorrow: Mastering the Youth-Friendly Engagement Funnel for Media Brands

By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and the Youthquake and stuff newsletter for publishers. GenZ are the trailblazers, Gen alpha…

ByYouthquake and stuff

10

Media Time: the ultimate engagement metric for subscription publishers

Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched in 2020 to support publishers in digital transformation with reader revenue models…

10

Publisher onboarding journeys: benchmarking and best practices

Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it's now widely recognized that retention is more valuable to your business, and less…

10

How many articles should you offer for free before the paywall?

It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves at least once.

10

Community building ideas to steal

Content is everywhere. It's unfortunately not so much as a differentiator for your product anymore. …

10

5 low-lift ways The Washington Post increased click-through rates

Kelly Poe of WP shares how they’ve increased newsletter CTRs to better engage, convert and retain their audiences.

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35 ways to grow your newsletter list

The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York in March 2024 on how to grow your newsletter list. With 35…