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unfolded.news unfolded.news
  • Decisions

unfolded.news – rethinking the content architecture of news websites

With a light editorial architecture, unfolded.news helps readers follow stories as they evolve over time, giving more space to context & making better use of the digital archive.
byFabio Venneri
Telerama - Comment le magazine culturel a construit, marketé et monétisé son nouveau guide “Plateformes” Telerama - Comment le magazine culturel a construit, marketé et monétisé son nouveau guide “Plateformes”
  • Operations

3,360 new subscribers in a month: Télérama’s new streaming guide product pays off

‘Watch more, search less’: with its Platforms guide, Télérama aims to transform streaming evenings into genuine cultural events.
byMarion Wyss
User needs at The Bureau of Investigative Journalism User needs at The Bureau of Investigative Journalism
  • Inspirations

Doing User Needs right: The Bureau of Investigative Journalism share their secrets

Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.
byKhalil A. Cassimally
Duolingo retention strategy Duolingo retention strategy
  • Inspirations

Subscription models live off habits: lessons from Duolingo’s retention success

Subscription models live off habits. And hardly any app is as good at this as Duolingo! Let’s dive into what makes their strategy a success. 
byLennart Schneider
From fly-bys to loyal readers From fly-bys to loyal readers
  • Operations

Developing the middle of the funnel: how to turn fly-bys into loyal readers

Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
byMadeleine White
home page personalisation home page personalisation
  • Operations

Why 80% of our homepage is now personalized — and how that’s changing everything

How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.
byDaniel Geiger
Financial Times' AI generation question prompts Financial Times' AI generation question prompts
  • Inspirations

Smarter discussions thanks to AI-generated talking points at FT

How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.
byBella Cockarill
relaunching The Guardian app relaunching The Guardian app
  • Inspirations

Relaunching The Guardian app: changing reader habits means we must also evolve

New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.
byCraig Law
Building clarity Building clarity
  • Decisions

Gain clarity on your purpose: the template that helps teams make faster, better decisions

This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making
byKhalil A. Cassimally
engagement on mobile apps engagement on mobile apps
  • Decisions

What 400 media apps tell us about the trends driving engagement in 2025

Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.
byChristie Easter

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