Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY
3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
How Clarin is Redefining News Consumption with AI-Powered Audio
How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news
5 essentials when A/B testing: lessons from Reuters’ newsletter team
A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.
The ultimate case study list to inspire your reader revenue model
All articles on The Audiencers from publishers around the world, organized by reader revenue topic
How the user needs approach boosts engagement
Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
A guide to empowering everyone in media organisations to drive meaningful innovation
This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.
Audience, engagement and community at The Globe and Mail
Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
Adapting user needs to your audience: what are other publishers doing?
Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
The four dimensions of personalization
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…