How to turn passive followers into active community members
Having social followers isn't the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged community?
The Social Media Manager role is dead, long live the Community Builder!
With the declining engagement rates across social media platforms, communities are increasingly important, and with this, so is a Community Builder
From community to reader revenue: lessons to learn from The Independent and Reach PLC
Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.