Clarín | The Audiencers

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Sep 2024

Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription

Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into the strategies of successful digital subscription media businesses, including Argentina's Clarín. …

ByMadeleine White

May 2024

Decisions

“Decisive notes” – The articles that convert for Argentina’s Clarín

What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.

ByIsmael Nafria