Benchmarks

Benchmarking engagement, conversion & retention strategies, analyzed by experts at The Audiencers, the go-to community for publishing professionals.

54 posts

Adapting user needs to your audience: what are other publishers doing?

Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?

Push notifications and other app messaging can be a powerful tool for building habits - this report reveals how.

An analysis of the latest Tech Stack Study, providing publishers with a benchmark of the range of tools used by the French media.

The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.

How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey

This article provides recommendations on which steps to include in your onboarding journey to effectively engage and retain…

In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate…

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…

Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?

We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue