How publishers are using A/B testing to optimize conversion rates
3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?
Engagement data & conversion strategies to increase revenue
Quantify user's loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue
A/B testing paywall benchmarks
Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates