Benchmarks

Benchmarking engagement, conversion & retention strategies, analyzed by experts at The Audiencers, the go-to community for publishing professionals.

50 posts

Publisher unsubscription journeys: benchmarking and best practices

How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey

This article provides recommendations on which steps to include in your onboarding journey to effectively engage and retain…

In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate…

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…

Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?

We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue

Cookies are a pretty hot topic at the moment, and with companies being faced with constantly changing, ever…

Figma, ZEIT, Babbel, Table.Briefings, Fortune and The Pioneer... The Subscribe Now tour, in partnership with Deutsche Fachpresse this…

I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…

Despite the difficulty in selecting the right solutions and its importance for a successful digital strategy, surprisingly few…