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Home Benchmarks Page 3
Journey to registration Journey to registration
  • Inspirations

Registration wall: benchmarking publishers’ account creation journey

We’re all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing…
byMadeleine White
  • Inspirations

Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models

This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador,…
byMadeleine White
Black Friday paywall designs and offers Black Friday paywall designs and offers
  • Inspirations

Black Friday paywall benchmarking

It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
byMadeleine White
Conversion Funnel Benchmark Report Conversion Funnel Benchmark Report
  • Decisions

The Conversion Funnel Benchmark Report Q3 2023

The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
byMadeleine White
paywall app benchmarking paywall app benchmarking
  • Inspirations

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
byMadeleine White
building a community building a community
  • Decisions

How to turn passive followers into active community members

Having social followers isn't the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged community?
byNoémie Kempf
  • Decisions

The Conversion Funnel Benchmark Report Q2 2023

An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers
byMadeleine White
  • Decisions

What explains subscription conversion success? A new formula and study seeks to find an answer

Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
byMarkus Schöberl
cancellation cancellation
  • Inspirations

Benchmark: how 3 successful British publishers are onboarding subscribers

How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
byMadeleine White
  • Operations

The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands

How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool's benchmark report reveals all.
byMadeleine White

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