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  • Operations

Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
byJean-Michel De Marchi
INMA Townhall takeaways INMA Townhall takeaways
  • Operations

Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions

From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt, you have a lot to be inspired by!
byLaure Kesler
dynamic hard paywall dynamic hard paywall
  • Decisions

Why people don’t pay for news: findings from a study and lessons for publishers

Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news
byMadeleine White
  • Inspirations

How the experts do brand publishing: when digital marketers launch their own media

We speak to a digital marketing expert on how they successfully launched a media to support their brand.
byMadeleine White
  • Operations

Key publishing insights from media leaders at Mx3 conference in Berlin

From data & subscription growth to Gen Z & new content formats... what can we takeaway from Di5rupt's Mx3 event for publishers?
byCarolyn Morgan
  • Decisions

Managing editorial production: giving an objective to each content

What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing
byElodie Mandel
  • Operations

WAN-IFRA World News Media Congress 2022: 4 key takeaways

The attention recession, lack of trust in news, the challenges in building products & diversification - what did the experts have to say at WAN-IFRA?
byMadeleine White
Khalil A. Cassimally Khalil A. Cassimally
  • Inspirations

News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?
byKhalil A. Cassimally
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  • Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences. 
byMadeleine White
Andy Griffiths Andy Griffiths
  • Inspirations

Deep dive into the Morning Brew newsletter

You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?
byAndy Griffiths

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