AI | Page 5 of 7 | The Audiencers

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Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.

ByMadeleine White

20

Dec 2022

Operations

Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition – so how do you increase subscriber retention rate?

ByJean-Michel De Marchi

15

Dec 2022

Operations

Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions

From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt,…

ByLaure Kesler

06

Dec 2022

Decisions

“Subscription growth continues, but there’s a realization that readers need to see value” insights from Media Moments 2022

2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.

ByPeter Houston

17

Nov 2022

Decisions

Why people don’t pay for news: findings from a study and lessons for publishers

Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don’t pay for news

ByMadeleine White

08

Nov 2022

Inspirations

How the experts do brand publishing: when digital marketers launch their own media

We speak to a digital marketing expert on how they successfully launched a media to support their brand.

ByMadeleine White

02

Nov 2022

Operations

Key publishing insights from media leaders at Mx3 conference in Berlin

From data & subscription growth to Gen Z & new content formats… what can we takeaway from Di5rupt’s Mx3 event for publishers?

ByCarolyn Morgan

13

Oct 2022

Decisions

Managing editorial production: giving an objective to each content

What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie’s team at Unify’s women’s brands need to make each content…