AI | The Audiencers

Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news

byMatias Battolla

Decisions

Data to Decisions: How AI is Transforming Digital Product Management

Sujathullah explores how leading companies are using AI to accelerate decision-making, boost efficiency and drive innovation.

bySujathullah Panchi

Operations

Making AI work for you: A practical guide for subscription managers

Ah no, not another article on AI! The internet is awash with commentary on the ‘potential’ impact of…

byRupert Knowles

Inspirations

Inside the FT’s AI-Powered Story Finding

This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from…

byLiz Lohn

Operations

How AI helped a local newsroom in Argentina boost its reach, innovation and sustainability

A resource with lessons learned from the Argentinian Todo Jujuy for other local media looking to utilize AI in the newsroom.

byAlvaro Liuzzi

Decisions

Gen AI and the ‘deconstruction’ of the media value chain

"Generative AI is altering the very heart of the publishing industry: the creation of content, which means that…

byPepe Cerezo

Inspirations

Innovating with AI, the impressive work of Aftonbladet

When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…

byAnabelle Nicoud

Operations

Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system

Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.

byMarion Wyss

Inspirations

Bringing AI to a 400 year old media group

Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies

byAnabelle Nicoud

Inspirations

Listening to articles: How Le Monde uses a synthetic voice to better engage audiences

Listening to articles rather than reading them, because we’re in the car, our hands are busy cooking or…

byMarion Wyss