AI | The Audiencers

21

"Generative AI is altering the very heart of the publishing industry: the creation of content, which means that the value chain is altered as a whole, hence its disruptive nature." The…

ByPepe Cerezo

29

Jul 2024

Inspirations

Innovating with AI, the impressive work of Aftonbladet

When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows the world what publishers can do (see this story). Among their innovations…

ByAnabelle Nicoud

13

Jun 2024

Operations

Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system

Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.

ByMarion Wyss

10

Jun 2024

Inspirations

Bringing AI to a 400 year old media group

Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies

ByAnabelle Nicoud

03

Jun 2024

Inspirations

Listening to articles: How Le Monde uses a synthetic voice to better engage audiences

Listening to articles rather than reading them, because we're in the car, our hands are busy cooking or we're in the middle of a sports session… if the idea seduced…

ByMarion Wyss

30

May 2024

Inspirations

WhatsApp, election chatbot, Google AI overviews… 10 inspiring cases from WAN-IFRA World Congress

Takeaways from WAN-IFRA’s 2024 World Congress, with Reach Plc, Financial Times, The Daily Maverick and Conde Nast

ByMadeleine White

26

May 2024

Inspirations

AI in the newsroom: 5 use cases to leverage AI in your operations

Leaders in Europe and North America, including Hearst, Gannet, Newsquest and L’Équipe, share how they’re using AI to increase engagement.

ByAnabelle Nicoud

11

Mar 2024

Inspirations

Don’t feel like subscribing? 12 examples of alternatives to increase ARPU

I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all of our users and readers are as enthusiastic about this model. Some are…

ByLennart Schneider

11

Mar 2024

Operations

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.

ByAnabelle Nicoud

27

Nov 2023

Decisions

The Risk of Personalization: do people want and trust it?

My name is Lars K Jensen, and I am a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. I work…

ByLars K Jensen