© Illustration by Aurélie Garnier
This article was written by Lennart Schneider, founder of Subscribe Now podcast & newsletter, and expert on digital subscription models.
Everything is getting more and more expensive, including subscriptions. Those who don’t adjust their prices regularly will lose revenue in the long run due to inflation. But of course, with a price increase comes churn risk. So how do you balance the two: increase revenues and retention despite price increase?
To help answer this question, I spoke to pricing expert Florian Bauer in my Subscribe Now podcast where he explained to us when you should increase prices, how to communicate this gently and why you should always offer alternatives.
Here are his 7 biggest mistakes to avoid.
