Tightening regulations might be making it easier for subscribers to cancel, but this doesn’t mean you can’t build a cancellation journey that helps to change their mind, highlighting loss aversion, provide alternative subscription options and gaining feedback.
These publishers are already doing it, and you too can do the same!
Click on the images to enlarge and swipe through the benchmarks.
In need of some best practices to accompany these examples? Check out this article.
