Operations 8 tips for acing your subscription pricing strategy Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At… byLennart Schneider
Operations Sacha Morard steps down as CTO of Le Monde and launches Edgee, an edge computing platform for developers Hello Sacha! You’ve been CTO of the Le Monde group for 6 years now, and you’re about to… byMarion Wyss
Operations The Audiencers’ Festival, Madrid: 20th February 2024 Do you speak Spanish? ¿Hablas Español? This event is for you! Nos entusiasma anunciar nuestro evento, The Audiencers’… byMadeleine White
Operations It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon… byMadeleine White
Operations 4 learnings about A/B testing after 5 years working on Paid Content at ZEIT ONLINE A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New… bySascha Bossen
Operations Wordle and beyond: How games are impacting publisher newsletters The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information,… byThe Newsletter Newsletter
Inspirations Operations Keep calm, carry on, and launch a registration wall Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards… byFrédéric Desiles
Operations Audience innovation at the ABC: Navigating uncharted paths to engage audiences Cultivating and deepening the ABC’s relationship with new audiences byChloe Watson
Operations How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users “Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of… byAlex Lehner
Operations How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers' Festival 2023 byMadeleine White