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  • Operations

Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…
byTsering Lock
  • Operations

Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system

Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
byMarion Wyss
The Audiencers' Festival London The Audiencers' Festival London
  • Operations

The Audiencers’ Festival London 2024

The Audiencers' Festival tour is back and this time we're coming to London!
byMadeleine White
  • Operations

Optimizing SEO with your paywall in mind: lessons from The Athletic

Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.
byMadeleine White
  • Operations

Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions

how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
byRomain Lhote
Bloomberg and Reworld media Bloomberg and Reworld media
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Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration

Insights on data, subscription and LTV from The Audiencers' Festival New York
byMadeleine White
  • Operations

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.
byAnabelle Nicoud
  • Operations

How registration has become the cornerstone of Réussir group’s subscription strategy

Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s, but it took a pandemic to trigger a digitalization shock...
byMarion Wyss
The Audiencers' Festival Madrid 2024 The Audiencers' Festival Madrid 2024
  • Operations

From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid

This article is a translation of José's article on his blog, El Caos, with additional insights from speakers…
byJosé M Sánchez Daze
o globo o globo
  • Operations

How Brazil’s Globo measures audience engagement across its portfolio

The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential…
byGrupo Globo Data Team

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