Operations The Audiencers’ Festival, Madrid: 20th February 2024 Do you speak Spanish? ¿Hablas Español? This event is for you! Nos entusiasma anunciar nuestro evento, The Audiencers’…
Operations It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…
Operations 4 learnings about A/B testing after 5 years working on Paid Content at ZEIT ONLINE A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…
Operations Wordle and beyond: How games are impacting publisher newsletters The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information,…
Inspirations Operations Keep calm, carry on, and launch a registration wall Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards…
Operations Audience innovation at the ABC: Navigating uncharted paths to engage audiences Cultivating and deepening the ABC’s relationship with new audiences
Operations How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users “Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…
Operations How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers' Festival 2023
Operations How we measure audience engagement at DER SPIEGEL By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…
Operations Lock-in effects: How to make your subscription irreplaceable 9 types of lock-in effects with real world examples to better retain your subscribers