Blick is a Swiss German- and French-language daily newspaper with 1.3M users/day and an impressive registration strategy that has led to over 600K logged users. I recently spoke to Adrian Gottwald, Head of reader revenue, and Bettina Widmer, Head of Vertical Hub, about their diverse (and very impressive) registration acquisition strategy, the tests and learnings so far and their plans for the future, including the planned launch of their first digital premium product.
Sources of registration on Blick.ch
Having not yet moved into the digital subscription space, Blick have been maximizing on the value of their readers by converting them from anonymous to known. And, with an impressive 619K loyal users visiting each day, whose propensity to convert is very high, registration is a brilliant way to further increase loyalty, collect first-party data and maximize on ad revenue through targeting.
Registration acquisition channels: